Visa Celebrates 28 Years with TIFF, Unveils New Experiences for Cardholders

Thursday, Sep 4, 2025 1:56 pm ET1min read

Visa is celebrating its 28th year as a sponsor of the Toronto International Film Festival (TIFF) and marking the festival's 50th edition. Visa is introducing the Visa Infinite Studio, an elevated lounge space offering premium experiences for eligible cardholders, including complimentary food and beverages, live music, and interactive experiences. Visa is also collaborating with TIFF to bring the magic of movies to communities across Toronto through Visa Sharing the Screen, a program that provides access to TIFF programming for local partners from equity-deserving communities.

Visa, a long-standing sponsor of the Toronto International Film Festival (TIFF), is celebrating its 28th year of support with the festival's 50th edition. The financial services company is introducing several new initiatives to enhance the festival experience for eligible cardholders and engage with local communities.

One of the key highlights is the Visa Infinite Studio, an elevated lounge space designed for Visa Infinite cardholders. This space, located across the street from the Visa Screening Room at the Princess of Wales Theatre, offers a premium experience with complimentary food and beverages, live music, and interactive activities. The lounge is beautifully reimagined to celebrate 50 editions of TIFF and Visa's long-standing sponsorship.

In addition to the Visa Infinite Studio, Visa is collaborating with TIFF to bring the magic of movies to communities across Toronto through Visa Sharing the Screen. This program provides access to TIFF programming for local partners from equity-deserving communities, ensuring that the festival's impact extends beyond its traditional venues.

These initiatives underscore Visa's commitment to supporting the cultural and artistic community in Toronto and its ongoing dedication to the TIFF. As the festival celebrates its 50th year, Visa's contributions continue to enhance the overall experience for attendees and foster a deeper connection between the festival and the city.

References:
[1] https://tiff.net/press/news/tiffs-festival-street-turns-10

Visa Celebrates 28 Years with TIFF, Unveils New Experiences for Cardholders

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