Vionic Names Gabby Reece as First-Ever Well-Being Ambassador, Emphasizes Innovation in Science-Backed Footwear

Vionic, a footwear brand from Caleres, has appointed Gabby Reece as its first-ever well-being ambassador. Reece, a world-renowned athlete and wellness advocate, will collaborate with Vionic to emphasize the importance of movement in enhancing well-being. The partnership will see Reece featured in Vionic's fall campaign and the design of the brand's most advanced walking shoe yet, slated for a Spring 2026 launch.

Vionic, a leading footwear brand under the Caleres (NYSE: CAL) portfolio, has announced the appointment of Gabby Reece as its first-ever well-being ambassador. Reece, a renowned athlete and wellness advocate, will collaborate with Vionic to emphasize the importance of movement in enhancing overall well-being. The partnership will see Reece featured in Vionic's fall campaign and the design of the brand's most advanced walking shoe, slated for a Spring 2026 launch.

Gabby Reece, a beach volleyball legend, bestselling author, and co-founder of Laird Superfood, brings a lifelong dedication to movement and high-performance living to her role as Vionic’s ambassador. She believes that everyone is an athlete, not by physical definition but by mindset, and that movement is the vital tool for well-being. Reece's philosophy aligns with Vionic's core values of strength, resilience, and innovation, as well as its commitment to creating footwear that combines science and style.

The partnership underscores Vionic's commitment to long-term brand-building and innovation. Jay Schmidt, president and CEO of Caleres, stated, "Vionic has tremendous long-term potential, unique authority in science-backed movement, and an unwavering commitment to innovation. As we honor and build upon the Vionic brand heritage, we look to deepen its distinction and expand its relevance in ways that are both authentic and hard to replicate." [2]

As part of her ambassador role, Reece will create engaging content, lead conversations around well-being, and collaborate with the Vionic team to design the brand's most high-performance and technologically advanced walking shoe. The sneaker will capture Reece's belief in strength and grace, reflecting a commitment to showing up for oneself every day. The design of the sneaker will incorporate Vionic's VIO-MOTION technology, which provides unparalleled stability, ultimate arch support, and cushioning.

Vionic's focus on science-based movement and biomechanics has positioned it as a pioneer in the footwear industry. The brand's wide range of silhouettes, premium materials, and thoughtful design ensures that customers can find stylish and comfortable footwear for any occasion. Reece's involvement in the brand's fall campaign and the design of the upcoming walking shoe highlights Vionic's commitment to innovation and authenticity.

For more information about Vionic's partnership with Gabby Reece and the upcoming walking shoe launch, visit VionicShoes.com and follow them on social media at @VionicShoes.

References:
[1] https://www.vionicshoes.com/gabby-reece
[2] https://www.morningstar.com/news/business-wire/20250804240125/vionic-names-gabby-reece-as-first-ever-well-being-ambassador
[3] https://www.businesswire.com/news/home/20250804240125/en/Vionic-Names-Gabby-Reece-as-First-Ever-Well-Being-Ambassador