ViewLift Expands Distribution with Comcast's Xfinity and Xumo Launch, Appoints Charles Mellilo as Chief Business Officer

ViewLift expands distribution with launch on Comcast's Xfinity and Xumo platforms, making Monumental Sports Network's Monumental+ and Altitude Sports' Altitude+ available to millions of new households. Charles Mellilo has been appointed Chief Business Officer to lead global business development and marketing efforts.

ViewLift, a global leader in digital solutions for sports and media content owners, has announced a significant expansion of its distribution network with the launch of its services on Comcast's Xfinity and Xumo platforms. This strategic move brings ViewLift-powered apps, including Monumental Sports Network's Monumental+ and Altitude Sports' Altitude+, to millions of new households across the United States.

With this launch, live games, behind-the-scenes access, and exclusive programming from teams such as the Washington Capitals, Wizards and Mystics, the Denver Nuggets, and Colorado Avalanche will be available to subscribers of Comcast's widely-used entertainment platforms, including Xfinity X1, Xfinity Flex, Xumo TV, and Xumo Stream Box. This integration is expected to enhance the user experience and increase engagement among sports enthusiasts.

In addition to the distribution expansion, ViewLift has appointed Charles Mellilo as its Chief Business Officer. Mellilo brings over two decades of experience in driving strategic partnerships, revenue generation, and direct-to-consumer streaming success across leading media and sports organizations. Most recently, he served as Chief Media and Marketing Officer at World Racing Group and previously held senior roles at Endeavor Streaming, where he helped launch and scale platforms for the UFC, NBA, ESPN, and WWE.

Mellilo's appointment underscores ViewLift's commitment to scaling its business globally and accelerating revenue growth. His expertise in streaming and building high-impact commercial teams will be instrumental in delivering greater value to the company's partners.

Rick Allen, CEO of ViewLift, expressed excitement about the milestone, stating, "We're excited to extend Monumental+ and Altitude+ to fans through Comcast's Xfinity and Xumo devices. This milestone reflects our commitment to delivering premium content with unmatched accessibility and user experience."

ViewLift's proprietary cloud-based technology enables content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. The company's sports clients include the National Hockey League, 16 US top professional sports teams, the Professional Fighters League, LIV Golf, six Regional Sports Networks, and the World Racing Group. Media clients include NBC, TEGNA, and Kroenke Sports & Entertainment's MOTV.

For more information about ViewLift, visit www.viewlift.com.

References:
[1] https://www.prnewswire.com/news-releases/viewlift-expands-distribution-with-launch-on-comcasts-xfinity-and-xumo-appoints-charles-mellilo-as-chief-business-officer-302492170.html
[2] https://www.prnewswire.co.uk/news-releases/viewlift-expands-distribution-with-launch-on-comcasts-xfinity-and-xumo-appoints-charles-mellilo-as-chief-business-officer-302492170.html