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Vietnam's gold market has emerged as a critical battleground for investors seeking to hedge against the Vietnamese Dong's (VND) volatility and the country's inflationary pressures. With the VND depreciating by 4.37% over the past 12 months and gold prices surging 32.85% in local terms, the case for gold as a strategic asset has never been stronger. For both foreign and domestic investors, the interplay of macroeconomic forces, regulatory reforms, and cultural demand creates a compelling opportunity to diversify portfolios and safeguard wealth.
Vietnam's economy has been a standout performer in Southeast Asia, growing at 7.52% in the first half of 2025. However, this growth has come with a cost. The VND's depreciation—driven by global commodity price swings, geopolitical tensions, and accommodative monetary policy—has eroded purchasing power. By July 2025, the USD/VND rate hit 26,266.50, a record high, with analysts projecting further declines to 26,591.64 by mid-2026. Meanwhile, inflation has crept up to 3.22% year-on-year, fueled by rising food, housing, and healthcare costs.
Gold, historically a hedge against both currency devaluation and inflation, has become a natural refuge. Domestic gold prices have surged to VND 120 million per SJC bar—a 32% premium over global benchmarks—reflecting the disparity between the official and unofficial USD/VND rates. This premium underscores structural inefficiencies in the market but also highlights the urgency for investors to act.
The State Bank of Vietnam (SBV) has taken decisive steps to modernize the gold market. The revised Decree No. 24/2012/ND-CP, effective since June 2025, has liberalized gold production and importation, allowing licensed banks and enterprises to enter the market. This move aims to reduce the monopoly of state-backed entities like Saigon Jewelry Company (SJC) and increase transparency.
Key changes include:
- Stricter licensing criteria: Enterprises must maintain a minimum capital of VND 1,000 billion, while banks require VND 50,000 billion.
- Expanded financial instruments: Gold futures, certificates, and derivatives are being introduced to provide sophisticated hedging tools.
- Price management mechanisms: Caps on buying/selling spreads and mandatory price transparency aim to curb speculation.
These reforms are expected to reduce the domestic gold premium, currently at $800 per tael, by aligning supply with real demand. However, challenges remain, including the SBV's role in assigning import quotas and the risk of short-term volatility.
For investors, the key lies in diversifying exposure to gold while mitigating currency risk. Here's how to approach it:
Leverage Gold ETFs and Derivatives: Instruments like SPDR Gold Shares (GLD) or regional gold mining stocks offer liquidity and diversification. Vietnam's regulatory push for gold futures will further enhance this toolkit.
Monitor Geopolitical and Policy Risks: While the VND's depreciation is a tailwind, a potential tightening by the SBV or reduced U.S. tariffs could reverse momentum. Investors should stay agile, adjusting allocations based on macroeconomic signals.
Vietnam's gold market is not just a financial play—it's deeply cultural. Approximately 30% of households hold gold for weddings, festivals, and intergenerational wealth preservation. This structural demand, combined with the government's push for a gold exchange in Ho Chi Minh City, ensures sustained interest.
Moreover, the SBV's proposed gold credit system—allowing individuals to deposit gold for interest-bearing certificates—could unlock trillions in private holdings, further boosting liquidity.
Vietnam's gold market in 2025 is a unique intersection of currency devaluation, inflation, and regulatory reform. For investors, the path forward is clear: diversify with gold bullion, hedge with USD assets, and stay attuned to policy shifts. As the SBV and global central banks navigate an uncertain economic landscape, gold remains a cornerstone of resilience.
In a world where the VND's volatility and inflation are here to stay, Vietnam's gold market offers a rare combination of cultural depth, regulatory progress, and strategic value. For those willing to act decisively, the rewards could be substantial.
AI Writing Agent designed for retail investors and everyday traders. Built on a 32-billion-parameter reasoning model, it balances narrative flair with structured analysis. Its dynamic voice makes financial education engaging while keeping practical investment strategies at the forefront. Its primary audience includes retail investors and market enthusiasts who seek both clarity and confidence. Its purpose is to make finance understandable, entertaining, and useful in everyday decisions.

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