Vietnam's E-Commerce Growth: A Strategic Bet for Southeast Asia's Digital Future

Vietnam's e-commerce market is surging toward a $62.51 billion valuation by 2030, driven by a confluence of government policy, digital infrastructure, and consumer behavior shifts. For investors, this represents a rare intersection of structural tailwinds and actionable opportunities in Southeast Asia's most dynamic economy.

The Booming E-Commerce Landscape in Vietnam

Vietnam's e-commerce market size surpassed $25 billion in 2024, a 20% jump from 2023, and is projected to grow at a 21.65% CAGR from 2025 to 2030, according to Vietnam Briefing. This acceleration is fueled by a 63.3% surge in card-less digital transactions and a tenfold rise in QR code usage, spurred by the National Cashless Payment Development Project, Vietnam Briefing reports. Consumer trends further validate this optimism: mobile shopping dominates, with Shopee capturing 60–70% of gross merchandise value (GMV) and TikTok Shop's "shoppertainment" model overtaking Lazada in revenue by mid-2023, Statista reports. Digital wallets like MoMo and ZaloPay have streamlined payments, boosting conversion rates and repeat purchases, IMARC Group notes.

Cross-border e-commerce is also gaining momentum, with Vietnamese businesses leveraging platforms to export "Made in Vietnam" products globally, VnEconomy reports. This diversification underscores Vietnam's transition from a consumption hub to a production and export powerhouse.

Digital Infrastructure: The Backbone of Growth

Vietnam's Digital Infrastructure Strategy by 2025, with a 2030 vision, is laying the groundwork for sustained e-commerce expansion. The government aims to achieve 99% 5G coverage by 2030, deploy two new international undersea fiber optic cables by 2025, and establish green-certified AI data centers, as outlined by Vietnam Briefing. These initiatives are critical for integrating IoT and blockchain technologies into sectors like logistics and energy, enhancing operational efficiency and transparency, VnEconomy notes.

Infrastructure investment has surged by 40% in 2025 to $36 billion, with a focus on transportation and energy projects like the Lao Cai-Hanoi-Hai Phong railway, which will improve freight movement and attract foreign direct investment (FDI), The Investor reports. Public-private partnerships are accelerating progress, with streamlined project approvals reducing bureaucratic bottlenecks, The Investor adds.

Logistics Revolution: Enabling Seamless Commerce

Vietnam's logistics sector, contributing 5.17% to GDP in 2024, is projected to grow at 15–20% annually in 2025, reaching $80–90 billion in market size, according to Statista. Digital transformation is central to this growth: 70% of logistics enterprises now use technologies like Warehouse Management Systems (WMS), Transportation Management Systems (TMS), and IoT, Statista shows. Smart logistics infrastructure alone requires $5 billion in investment from 2025–2030, including $2 billion for automated logistics centers and $1.5 billion for smart port development, SDLink estimates.

Foreign investors are capitalizing on this momentum. A.P. Moller Capital's partnership with ALS Cargo Terminal Corporation to enhance air logistics at Noi Bai International Airport exemplifies the sector's appeal, VnEconomy reports. Meanwhile, mergers and acquisitions (M&A) are reshaping the landscape: Gemadept's sale of its Nam Hai Dinh Vu Port stake to Viconship boosted the latter's capacity by 36%, while PSA Cargo Solution Vietnam Investments acquired 24.9% of Southern Logistics for $55 million, Vietnam Briefing notes.

Investment Opportunities and Strategic Alliances

Vietnam's logistics sector is becoming a regional hub, supported by free trade agreements (FTAs) like CPTPP, EVFTA, and RCEP, which enhance export opportunities and supply chain resilience, Statista highlights. The government's Draft Strategy for Developing Vietnam's Logistics Services aims to increase the sector's GDP contribution to 5–7% by 2035, The Investor reports.

Foreign direct investment (FDI) is surging, with global infrastructure funds and sovereign wealth capital acquiring assets in data centers and logistics tech. For instance, Vietnam Maritime Corporation (VIMC) is restructuring port ownership, reducing stakes in key ports like Hai Phong to 65%, Vietnam Briefing observes. These moves signal a shift toward market-driven efficiency and foreign collaboration.

Conclusion: A Strategic Bet for Southeast Asia's Digital Future

Vietnam's e-commerce and logistics sectors are not just growing-they are transforming. With a CAGR of 21.65% in e-commerce and a logistics sector poised to contribute 9–11% of GDP by 2030, SDLink projects, the country is emerging as a linchpin of Southeast Asia's digital economy. For investors, the opportunities are clear: digital infrastructure, smart logistics, and cross-border e-commerce represent a trifecta of structural growth. As Vietnam's digital hub aspirations align with global supply chain needs, the time to act is now.