‘Lost their identity’: Why Target is struggling to win over shoppers and investors

Wednesday, Jul 16, 2025 1:15 pm ETmin read
Aime RobotAime Summary

- Target faces declining sales and eroding customer loyalty as its mid-tier brand identity becomes blurred.

- Competitors like Walmart and Amazon undercut prices while specialty retailers offer superior experiences.

- Stock price dropped 35% this year amid store closures and failed attempts to redefine its market position.

- Investors question whether Target can reinvent its value proposition to compete in fragmented retail landscape.

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