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Victoria's Secret Unveils Revolutionary FlexFactor Bra in Best-Selling Collection.
ByAinvest
Wednesday, Jul 23, 2025 10:12 pm ET1min read
Victoria's Secret launches the FlexFactor Lightly Lined Plunge Demi Bra with flexible titanium underwire and memory foam. The bra is part of the bestselling Body by Victoria collection, selling one bra every 5 seconds. Available worldwide and online starting July 23, 2025, with prices beginning at $16.95. The collection offers a wide range of sizes and competitive price points, aligning with industry trends towards more functional and comfortable intimate apparel.
Victoria's Secret has introduced a significant innovation to its popular Body by Victoria collection with the launch of the FlexFactor Lightly Lined Plunge Demi Bra. This new addition features a flexible titanium underwire and memory foam technology, designed to provide superior comfort and support.The FlexFactor Lightly Lined Plunge Demi Bra is part of Victoria's Secret's bestselling collection, which sells one bra every 5 seconds. The bra is available in a wide range of sizes, from bands 30-44 and cups A-G, with prices starting at $16.95. This product innovation aligns with industry trends towards more functional and comfortable intimate apparel.
The new bra's flexible titanium underwire and memory foam construction address a common consumer pain point: the trade-off between support and comfort. By combining these technologies, Victoria's Secret has engineered a "barely there, wireless feel" while maintaining "absolute support." This strategic enhancement to the company's core product line demonstrates Victoria's Secret's continued investment in technical product development.
From a business perspective, this launch strengthens Victoria's Secret's competitive positioning in its highest-performing product category. The Body by Victoria collection has already established significant consumer loyalty, evidenced by thousands of five-star customer reviews. The size inclusivity of the line also aligns with industry shifts towards more comprehensive sizing.
The new FlexFactor Lightly Lined Plunge Demi Bra will be available in retail locations worldwide and online starting July 23, 2025. This product innovation demonstrates Victoria's Secret's commitment to premium materials and positioning as a high-end brand within the intimate apparel market.
References:
[1] https://www.victoriassecret.com/us/vs/bras-catalog/5000010541
[2] https://www.nasdaq.com/press-release/victorias-secret-introduces-powerful-bra-innovation-its-1-collection-2025-07-23
[3] https://www.marketscreener.com/news/victoria-s-secret-launches-new-addition-to-body-by-victoria-collection-featuring-body-by-victoria-f-ce7c5cd2dc8bf321
[4] https://www.stocktitan.net/news/VSCO/victoria-s-secret-introduces-powerful-bra-innovation-to-its-1-z3s83xtrl7iv.html
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