Victoria's Secret shares surge 11.98% premarket after Q3 sales jump 9%, exceeding estimates and raising full-year guidance.

Victoria’s Secret surged 11.98% in premarket trading following the release of third-quarter results showing a 9% sales increase to $1.47 billion, well above analyst expectations of 4.6% growth. CEO Hillary Super attributed the outperformance to a cohesive turnaround strategy, including enhanced product offerings, marketing, and the successful revival of the brand’s runway show, which generated 50 million views. The company narrowed its net loss to $37 million and raised full-year sales guidance to $6.45–$6.48 billion, reflecting improved operating margins and consumer engagement. These results validated Super’s leadership amid investor skepticism, reinforcing confidence in the brand’s recovery and positioning it for a strong holiday season.