Viant Technology Appoints Eric Sterns as Head of Corporate Development to Lead M&A Program

Viant Technology has appointed Eric Sterns as Head of Corporate Development to lead M&A initiatives. Sterns previously worked at RBC Capital Markets, specializing in digital media M&A transactions. He will report directly to CFO Larry Madden, aiming to strengthen Viant's strategic initiatives and drive growth in the adtech landscape.

Viant Technology Inc. (NASDAQ: DSP), a leading player in AI-powered programmatic advertising, has appointed industry veteran Eric Sterns as its new Head of Corporate Development. Sterns will oversee the company's M&A initiatives and drive strategic growth, reporting directly to CFO Larry Madden [1].

Sterns brings over 13 years of experience in M&A and corporate advisory, with a strong focus on digital media. Prior to joining Viant, he spent 11 years at RBC Capital Markets, where he led the Digital Media Investment Banking Coverage team. During his tenure, he orchestrated numerous high-value transactions, including Novacap’s acquisition of Cadent, Nexxen’s acquisition of Amobee, and the merger of Telaria and Rubicon which formed Magnite [2].

"After working closely with Viant over the years, I could not be more excited to join one of my long-time clients to help drive forward a strategic M&A roadmap," said Sterns [4].

Larry Madden, CFO of Viant, expressed his confidence in Sterns' abilities. "Eric's exceptional track record with marquee transactions and strategic insight makes him the perfect addition to drive our next phase of growth. His ability to assess complex deals and drive successful outcomes makes him the ideal leader for our M&A program as we continue to expand our capabilities and market presence," Madden stated [1].

Viant's appointment of Sterns comes at a time when the adtech landscape is ripe with opportunities for strategic consolidation. With the launch of ViantAI, the company is poised to lead the future of autonomous advertising solutions, empowering advertisers to achieve their boldest goals [3].

References:
[1] https://www.morningstar.com/news/business-wire/20250813055031/viant-announces-appointment-of-new-head-of-corporate-development
[2] https://www.marketscreener.com/news/viant-technology-inc-announces-appointment-of-eric-sterns-as-head-of-corporate-development-ce7c51d8d98cf527
[3] https://finance.yahoo.com/news/viant-announces-appointment-head-corporate-130300137.html
[4] https://www.businesswire.com/news/home/20250813055031/en/Viant-Announces-Appointment-of-New-Head-of-Corporate-Development