Viant Partners with iHeartMedia for Enhanced Audio Advertising Capabilities

Viant (DSP) has partnered with iHeartMedia to enhance programmatic audio advertising capabilities. This collaboration provides advertisers with targeted campaigns across iHeartMedia's vast audio content. Viant Technology Inc operates a cloud-based demand side platform for programmatic advertising, with a market capitalization of $198.81 million. The company's financial performance is mixed, with a 3-year revenue growth rate of -8% and a current ratio of 2.62. Viant's valuation metrics include a P/E ratio of 108.36 and a P/B ratio of 8.51.