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viagogo and Booking.com Partner to Simplify Event Travel Planning
ByAinvest
Wednesday, Dec 3, 2025 4:42 am ET1min read
Viagogo, a global secondary ticketing marketplace, has partnered with Booking.com to make event experiences more seamless. Fans purchasing tickets on viagogo can now easily add hotels, flights, rental cars, attractions, and more through Booking.com. The partnership aims to cater to the growing global phenomenon of "gig-tripping," where fans travel specifically to attend concerts, games, and cultural events. Viagogo data shows a significant increase in international travel for UK fans, with Madrid, Amsterdam, and Rome being the top destinations.
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