VF Corporation to Participate in Wells Fargo Consumer Conference

VF Corporation announced participation in the Wells Fargo 8th Annual Consumer Conference, with President and CEO Bracken Darrell and CFO Paul Vogel participating in a fireside chat. The event will be broadcast live on VF's website, and an archived version and transcript will be available following the event. VF is a portfolio of leading outdoor, active, and workwear brands, including The North Face, Vans, Timberland, and Dickies.

VF Corporation has announced the sale of its Dickies workwear brand to Bluestar Alliance for $600 million in cash. The transaction is expected to close by the end of 2025, subject to customary closing conditions and regulatory approvals VF Corp. to sell Dickies for $600M^[1].

The sale comes as part of VF Corporation's ongoing strategy to streamline its portfolio and reduce debt. Dickies has faced challenges in recent years, but the brand has shown signs of improvement in the most recent quarter VF Corp. to sell Dickies for $600M^[1]. The sale is expected to reduce VF Corporation's net debt and contribute to its growth on a pro-forma basis VF Corp. to sell Dickies for $600M^[1].

Bluestar Alliance, a leading global brand management firm, has acquired several notable brands in recent years, including Off-White, Palm Angels, and Scotch & Soda VF Corp. to sell Dickies for $600M^[1]. The company is committed to supporting Dickies' growth by leveraging its consumer insights and operational excellence VF Corp. to sell Dickies for $600M^[1].

VF Corporation's President and CEO, Bracken Darrell, emphasized the company's focus on debt paydown and growth within its core brands, The North Face, Vans, and Timberland VF Corp. to sell Dickies for $600M^[1]. He thanked the Dickies team for their commitment to transforming the brand.

The sale is part of VF Corporation's participation in the Wells Fargo 8th Annual Consumer Conference, where Darrell and CFO Paul Vogel will participate in a fireside chat VF Corp sells Dickies to Bluestar Alliance^[2].