Verizon Ends Loyalty Discounts, Increases Tablet and Multi-Device Plan Prices, Angering Customers.

Verizon is ending loyalty discounts for its customers, which will result in increased monthly bills. The change is set to take effect on September 1, 2025, and will impact customers who have been receiving discounts on their accounts. The removal of loyalty discounts could cost users between $240 to over $1,000 more per year, depending on their plan. Verizon has also raised prices on tablet and multi-device plans. Customers are advised to check their email for more information and consider switching to another carrier.

Verizon Communications Inc. is set to phase out long-standing subscriber perks, including loyalty discounts, beginning September 1, 2025 [1]. This move, which has been reported by multiple industry sources including Droid-Life, MacRumors, and PhoneArena, signals a broader shift towards streamlined pricing and plan migration strategies.

The affected customers have reportedly received direct email notices alerting them to the upcoming removal of account-level and line-level discounts, some valued at $10 to $25 per month. These discounts were often offered to long-term subscribers as incentives to stay on older plan structures rather than switch to newer offerings. The changes will also impact bundled perks like Apple Arcade and Google Play Pass, which were included in certain grandfathered packages.

According to Droid-Life, the notices inform users that these benefits “will be removed no sooner than September 1,” and encourage customers to explore Verizon’s current “myPlan” options. This latest move appears to be part of a broader effort to migrate users off of legacy plans and onto a simplified, modular pricing framework.

The removal of loyalty discounts could cost users between $240 to over $1,000 more per year, depending on their plan. Additionally, Verizon has also raised prices on tablet and multi-device plans.

For subscription executives, Verizon’s decision to quietly sunset loyalty-based discounts offers a timely signal about the economics of retention, modernization, and plan consolidation [2]. The company’s move reflects a strategic reassessment of whether these legacy perks continue to deliver ROI. By simplifying their pricing structure, Verizon aims to reduce operational costs and improve overall financial performance.

Verizon has not made a public corporate announcement on the change, but the consistency of customer reports and secondary verification by multiple industry publications lends strong credibility to the transition. The company is managing backlash by controlling the message flow, as evidenced by the reliance on direct emails rather than a public announcement.

Customers are advised to check their email for more information and consider switching to another carrier if the increased monthly bills are not feasible. The removal of these legacy benefits allows companies to create a financial delta that encourages voluntary upgrades, minimizing churn risk while improving ARPU.

References:
[1] https://www.subscriptioninsider.com/article-type/news/verizon-to-sunset-legacy-loyalty-discounts-nudging-customers-toward-modern-plans
[2] https://www.marketbeat.com/instant-alerts/verizon-communications-inc-nysevz-given-consensus-recommendation-of-moderate-buy-by-analysts-2025-08-03/