Verizon Communications Inc. (NYSE: VZ) customers have recently expressed their frustration and anger after receiving a surprising notification about changes to their data plans. The notification, sent to long-standing customer Craig P., informed him that his grandfathered unlimited email and web plan had been altered without his explicit authorization. This unauthorized change has undermined Craig's trust in Verizon's services and professionalism, leading to a backlash from customers who feel betrayed by the company's actions.

The primary reasons behind Verizon customers' anger regarding the recent notification are:

1. Unauthorized Plan Change: Craig P. is upset because his data plan was changed without his explicit authorization. This unauthorized change undermines his trust in Verizon's services and professionalism.
2. Lack of Transparency: Craig feels that Verizon has been dishonest about the changes made to his account. He mentions that he was told the issue was fixed, but it had not been. This lack of transparency and honesty has led to frustration and mistrust.
3. Inadequate Customer Service: Craig has been trying to resolve this issue for over 3.5 weeks, but he feels that Verizon's customer service has been ineffective. He states that there have been multiple tickets created for Verizon's back office to get this resolved, but the issue remains unresolved.
4. Potential Additional Charges: Craig is concerned about the possibility of additional charges or fees associated with the unauthorized change. He demands that any such charges be waived immediately. The uncertainty about potential additional costs has added to his anger and frustration.

Verizon's notification system plays a significant role in customer retention and satisfaction scores. The company sends notifications about usage alerts, billing and account changes, and personalization preferences. These alerts help customers manage their usage, stay informed about their account status, and cater to their preferences, which can significantly improve customer satisfaction and retention. However, the recent notification has highlighted the need for Verizon to improve its communication strategies and ensure that customers are kept informed about any changes to their accounts.

The potential financial implications for Verizon due to customer backlash include a loss of customers and revenue, as well as the possibility of facing further legal action or settlements. Verizon's history of price hikes and customer dissatisfaction may exacerbate these financial implications if the company does not address customer concerns and perceptions of unfair pricing practices.

In conclusion, Verizon customers' anger regarding the recent notification serves as a wake-up call for the company to improve its communication strategies and ensure that customers are kept informed about any changes to their accounts. By addressing customer concerns and perceptions of unfair pricing practices, Verizon can mitigate the potential financial implications of customer backlash and maintain its customer retention and satisfaction scores.