Veritone and Newsmax Partner to Monetize Newsmax's 20-Year Content Library.

Veritone has partnered with Newsmax to enhance content searchability and monetization using Veritone's Digital Media Hub powered by aiWARE. The partnership aims to modernize Newsmax's newsroom workflows and monetize its extensive 20-year content archive. Veritone's AI solutions will help Newsmax optimize its operational efficiency and commercial capabilities, transforming its content archives into dynamic revenue streams.

In a strategic move to modernize its operations and monetize its extensive content archive, Newsmax has entered into a partnership with Veritone Inc. [1] The collaboration, announced on Thursday, aims to utilize Veritone's advanced Digital Media Hub (DMH) technology to enhance the news network's production workflows and content management.

Veritone's DMH technology, powered by its aiWARE platform, will enable Newsmax to make its 20-year content archive searchable and accessible. This will not only improve operational efficiency but also open up new revenue streams by making content globally accessible and potentially developing new licensing opportunities [2].

The partnership comes at a crucial time for both companies. Newsmax, which operates 24/7 broadcasts and continuously expands its content library, is seeking to leverage AI to optimize its content management. Veritone, on the other hand, is looking to expand its market presence and provide AI solutions to media organizations undergoing digital transformation [2].

The financial implications of this partnership are significant for both companies. For Newsmax, which has a substantial debt burden of $117.65 million and negative EBITDA of $59.82 million, this partnership could provide crucial revenue opportunities [2]. Veritone, which saw a 12% decline in revenue over the past year, is looking to bolster its financial performance through strategic partnerships [2].

The partnership highlights Veritone's ongoing efforts to provide media organizations with AI solutions that streamline operations. In its second quarter of 2025, Veritone reported a revenue of $24 million, exceeding analysts' forecasts, but its earnings per share fell short of expectations [2].

References:
[1] https://www.marketwatch.com/story/newsmax-shares-rise-after-partnership-with-veritone-993fb763
[2] https://www.investing.com/news/company-news/veritone-partners-with-newsmax-to-digitize-20year-content-archive-93CH-4204483