Verisk Sells Marketing Solutions Business to ActiveProspect
ByAinvest
Thursday, Jan 8, 2026 4:31 pm ET1min read
VRSK--
Verisk has sold its Marketing Solutions Business to ActiveProspect, a leading consent-based marketing platform. The sale aligns with Verisk's strategic focus on serving the global insurance industry and best positions Verisk Marketing Solutions for long-term growth. ActiveProspect acquired VMS to complement its software platform offering with robust data capabilities, expanding into the Identity Resolution and Marketing Intelligence space.
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