Verb Technology Rebrands as TON Strategy Co. to Focus on TON Treasury and Ecosystem Growth

Verb Technology, listed on Nasdaq as VERB, has completed a $558 million private placement led by Kingsway Capital, marking a significant shift into the crypto space [1]. The company is now rebranding to TON Strategy Co. (TSC), positioning itself as the first publicly traded firm to focus exclusively on a Toncoin (TON) treasury strategy [2]. The rebrand is not symbolic but operational, with the majority of the raised funds—77%—set to be allocated toward acquiring TON as its primary reserve asset [3]. This move aligns the firm with the Telegram Open Network (TON), which powers Telegram’s ecosystem of messaging, payments, and mini-apps, and already supports 1.2 billion users [4].

TSC is building a dual-income model: capital appreciation from TON’s price movements and staking yields from its token holdings. With a 3–5% annual staking yield potential, and TON already supporting over 34,321 smart contracts and 10,938 active developers, the company is betting on TON’s growing utility across DeFi, NFTs, and GameFi [5]. TSC’s ownership of 5% of the circulating TON supply further underscores its strategic positioning in the network [5].

The private placement attracted over 110 institutional and crypto-native investors, including Vy Capital and Blockchain.com, with a 6–12 month lock-up on 36% of the share capital, signaling long-term confidence in TON’s growth trajectory [4]. TSC is also allocating $400 million of the proceeds to ecosystem development, including liquidity provision and strategic partnerships, to further strengthen TON’s adoption [5].

Despite the strategic advantages, TSC faces challenges including regulatory uncertainty and competition from other Layer-1 blockchains. The company is addressing these through compliance initiatives and transparency, key factors for institutional trust [5]. Analysts have projected that if TON reaches $5–$7 by 2025, TSC’s treasury could see a 40–100% increase in value, driven by both price appreciation and compounding staking yields [5].

TSC’s rebrand reflects a broader trend of traditional financial firms integrating blockchain-based strategies. By managing a TON-focused treasury, the company is setting a new precedent in public company asset management, offering shareholders exposure to a blockchain asset with real-world utility and developer momentum. The success of this strategy will depend on TON’s on-chain adoption, regulatory developments, and TSC’s execution of its ecosystem plans [5].

Source:

[1] https://www.stocktitan.net/news/VERB/verb-technology-company-nasdaq-verb-announces-approximately-558-ubmk3cseuosg.html

[2] https://seekingalpha.com/news/4477234-verb-technology-company-announces-about-558m-private-placement

[3] https://coingape.com/nasdaq-listed-verb-announces-558m-ton-treasury-verb-stock-jumps-100/

[4] https://www.ainvest.com/news/verb-technology-558m-transformation-ton-strategy-dual-income-powerhouse-telegram-ecosystem-2508/

[5] https://www.ainvest.com/news/nasdaq-listed-company-allocates-558m-ton-treasury-strategy-2508/