Verb Technology Rebrands as TON Strategy Co. After $558M Toncoin Treasury Pivot

Verb Technology has announced a significant strategic shift by raising $558 million through a Private Investment in Public Equity (PIPE) offering, positioning itself as the first publicly traded company to adopt Toncoin (TON) as its primary treasury asset [1]. The move involves a rebrand to TON Strategy Co., reflecting its full commitment to the TON ecosystem. The funds will be allocated to acquiring Toncoin, with plans to stake the tokens to generate yield [2].

The PIPE offering was oversubscribed and led by Kingsway Capital, supported by over 110 institutional investors, including notable names like Blockchain.com and Ribbit Capital [3]. Following the announcement, Verb’s stock (VERB) surged over 100% in premarket trading, highlighting the market's strong reaction to the company’s pivot [4]. The stock has seen a 45% increase year-to-date, a trend commonly observed in companies that integrate crypto into their financial strategies [5].

This initiative marks a first in the publicly traded market, as no company has previously structured its operations around a single cryptocurrency as its primary reserve. Toncoin, the native token of The Open Network (TON), has gained momentum as the blockchain platform behind Telegram, which now boasts over a billion monthly users [6]. TON's role as the settlement layer for Telegram Ads, in-app assets, and mini-apps positions it as a key player in the growing decentralized ecosystem [7].

Verb’s decision to adopt Toncoin aligns with a broader industry trend of institutional adoption of crypto as a reserve asset. The company’s new leadership team, including incoming CEO Veronika Kapustina and Executive Chairman Manuel Stotz—who also serves as President of the TON Foundation—demonstrates a strategic alignment with the TON ecosystem [8]. With the TON Wallet now accessible within Telegram, including for U.S. users, the platform’s infrastructure is gaining global traction [9].

The company aims to operate as an institutional wrapper for the token, staking its holdings to generate returns while maintaining long-term exposure [10]. The staking process is expected to begin once the transaction closes around August 7. This shift from a livestream commerce model to a dedicated TON treasury vehicle has been described as a strategic reinvention [11]. The investment not only represents a bet on TON’s potential for compounding value but also on the token’s utility within the Telegram ecosystem [12].

Verb’s pivot underscores growing interest in TON as a reserve asset and highlights the convergence between traditional finance and the crypto market. As institutional players continue to explore alternative reserve strategies, TON’s integration into a major messaging platform with a global user base could serve as a catalyst for broader adoption [13].

[1] https://www.barchart.com/story/news/33863065/verb-technology-makes-crypto-history-with-558m-ton-reserve-plan-stock-soars

[2] https://thecryptobasic.com/2025/08/04/verb-technology-secures-558m-to-launch-first-public-toncoin-treasury/

[3] https://coincentral.com/verb-technology-verb-stock-surges-90-on-558m-toncoin-treasury-pivot-and-rebrand/

[4] https://www.tipranks.com/news/company-announcements/verb-technology-announces-558m-toncoin-treasury-strategy

[5] https://blockonomi.com/verb-technology-rebrands-as-ton-strategy-co-with-558m-toncoin-treasury-push/

[6] https://thecoinrise.com/verb-technology-bets-big-on-toncoin-with-558m-crypto-treasury-plan/

[7] https://crypto.news/verb-technology-locks-558m-for-toncoin-treasury-verb-stock-rockets-higher/

[8] https://m.economictimes.com/crypto-news-today-live-04-aug-2025/liveblog/123081462.cms

[9] https://coinjournal.net/news/toncoin-price-outlook-as-verb-technology-announces-558m-ton-treasury-strategy/

[10] https://coincentral.com/top-crypto-with-high-roi-this-august-why-moonshot-magax-is-the-next-titan-to-watch/