Verb Technology Rebrands as TON Strategy Co. After $558M Toncoin Treasury Move

Verb Technology Company, Inc. (NASDAQ: VERB) has completed a $558 million private placement to establish a Toncoin (TON) treasury, marking a significant shift in the firm’s strategic direction. The company has rebranded as TON Strategy Co., making it the first publicly traded entity to center its treasury strategy around Toncoin [1]. The capital raise, conducted through an oversubscribed investment round, attracted institutional backing from key players such as Kingsway Capital and Blockchain.com [1].

The rebranded firm, now led by Executive Chairman Manuel Stotz and CEO Veronika Kapustina, plans to use the majority of the funds to acquire Toncoin for staking purposes [1]. Stotz stated that the company believes Toncoin will play a foundational role in integrating blockchain into mainstream financial markets, echoing similar strategies adopted by companies like MicroStrategy with Bitcoin [1]. The announcement sent Verb’s stock price surging over 50% as shares were priced at $9.51, matching the company’s closing price on NASDAQ [1].

This move highlights a growing institutional interest in blockchain infrastructure and reflects a broader trend of firms pivoting toward high-potential digital assets. Analysts suggest that the increased institutional recognition could enhance Toncoin’s market visibility and adoption, although no direct on-chain movements have yet been confirmed [1]. The company’s strategic pivot aligns with a larger trend of capital inflows into AI-integrated blockchain infrastructure, with Verb being a leading participant in the trend [1].

In parallel with the private placement, Verb filed a $1 billion at-the-market offering, signaling its intention to further expand its Toncoin holdings. However, the move also raises questions about potential equity dilution and the impact of cryptocurrency market volatility on the company’s valuation [2]. The firm’s strategy could set a precedent for other public companies considering blockchain assets as a core component of their treasury management [1].

The institutional adoption of blockchain assets is gaining momentum, with recent developments such as Ripple’s $200 million acquisition of Rail and Satsuma Technology’s $217.6 million funding round underscoring the sector’s expansion [1]. These movements indicate that blockchain is increasingly seen not just as a speculative asset, but as a foundational infrastructure layer for modern financial systems.

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[1] Crypto VC Funding: Verb Technology leads with $558m (https://coinmarketcap.com/community/articles/6897a9e1f34e2248a5748b41/)

[2] [S-3ASR] Verb Technology Company, Inc. SEC Filing (https://www.stocktitan.net/sec-filings/VERB/s-3asr-verb-technology-company-inc-sec-filing-589bdd83e63f.html)