Verb Technology Rebrands as TON Strategy Co. After $558M Raise to Stake Toncoin

Verb Technology, a publicly traded company, has rebranded as TON Strategy Co. following a $558 million private investment in public equity (PIPE) deal, positioning itself as the first publicly listed entity to hold Toncoin (TON) as its primary treasury asset [1]. This move represents a significant institutional shift into the Telegram blockchain ecosystem, with the company’s stock surging over 200% intraday after the announcement, peaking at $29.33 [1]. The rebranding and fundraising effort was led by Kingsway Capital, whose CEO Manuel Stotz also serves as president of the TON Foundation and will now serve as the executive chairman of TON Strategy Co. [1]. Other key investors include Blockchain.com and Vy Capital, both long-standing supporters of Telegram’s blockchain network [1].

The capital raised will be used to acquire and stake Toncoin, aligning with a growing trend of public companies diversifying their treasury assets beyond Bitcoin to include altcoins [1]. This shift is part of a broader industry movement, with at least 16 public companies recently announcing plans to invest over $7.8 billion in various cryptocurrencies, including Ether (ETH), Tron (TRX), and Binance Coin (BNB) [1]. Notable examples include BTCS Inc. and Sharplink Gaming, which are investing in ETH, Tron Inc. raising $1 billion for TRX, and Canadian company CEA seeking $400 million for BNB [1].

By acquiring Toncoin, TON Strategy Co. aims to provide institutional investors with exposure to the Telegram blockchain and to support the token’s long-term value through staking yields [1]. The company benefits from a robust investor network within the Telegram ecosystem, including strategic partnerships with Animoca Brands and The Open Platform, which are integrating TON into gaming and Telegram’s Mini Apps [1]. These developments signal growing confidence in TON as a blockchain-native reserve asset and highlight the increasing convergence between institutional capital and decentralized ecosystems.

This rebranding and capital raise also reflect the broader evolution of crypto treasury strategies. Unlike traditional assets, cryptocurrencies like TON can be actively staked and yield returns, offering a compelling case for institutional adoption [1]. The move by Verb Technology sets a precedent for other public companies considering altcoin treasury allocations, as it demonstrates the viability of tokenized assets in institutional portfolios.

The company’s leadership, including TON Foundation representatives and industry veterans, underscores the strategic alignment between TON Strategy Co. and the Telegram ecosystem [1]. As the firm moves forward, it is expected to play a pivotal role in bridging traditional finance with blockchain innovation, particularly within Telegram’s growing user base and decentralized applications.

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[1] Source: [Verb Technology Plans Rebrand as TON Strategy Co. with Potential Toncoin Treasury Holdings](https://en.coinotag.com/verb-technology-plans-rebrand-as-ton-strategy-co-with-potential-toncoin-treasury-holdings/)