Verb Technology Rebrands as TON Strategy Co After $558M Private Placement

Verb Technology, listed on Nasdaq as VERB, has announced a $558 million private placement to transition into the first publicly traded Toncoin (TON) treasury strategy company, rebranding as TON Strategy Co. (TSC). The move signals a full pivot from the firm’s prior ventures into social commerce platforms such as MARKET.live and LyveCom to a singular focus on building one of the largest TON treasuries [1]. The rebrand is part of a broader effort to capitalize on the growing integration of Toncoin within Telegram’s ecosystem, which now supports payments, ad revenue, and tokenized asset trading for over one billion monthly active users [2].

The private placement, priced at $9.51 per share, was oversubscribed and led by Kingsway Capital, with additional support from major crypto firms such as Vy Capital, Blockchain.com, and Ribbit Capital. Over 110 institutional and crypto-native investors participated [3]. The firm expects the transaction to close on or around August 7. Approximately 77% of the raised funds will be allocated to liquid reserves, equivalent to roughly 5% of TON’s circulating market value, to be used for acquiring and staking Toncoin [4]. The company plans to generate staking rewards as a sustainable funding source for future operations [5].

The rebranding effort is accompanied by a leadership shift, with Kingsway Capital’s founder Manuel Stotz stepping into the role of executive chairman. Peter Smith, CEO of Blockchain.com, will serve as a special advisor. This restructuring emphasizes the company’s commitment to transparency and compliance as it transitions to a TON-focused business model [6]. Meanwhile, the firm’s stock surged over 170% following the announcement, reflecting strong investor confidence in the new direction [7].

Verb’s timing aligns with Telegram’s strategic integration of TON as its sole blockchain, which now powers a suite of in-app services, including the recently launched TON Wallet for U.S. users. The company’s move to hold a substantial TON treasury positions it to benefit from both the token’s utility and the platform’s global user base [8]. The initiative also represents a broader trend of institutional interest in non-dominant cryptocurrencies and alternative treasury strategies, potentially setting a precedent for how public companies engage with emerging digital assets [9].

Source:

[1] VERB (https://ir.verb.tech/news-events/press-releases/detail/268/verb-technology-company-nasdaq-verb-announces)

[2] Barchart.com (https://www.barchart.com/story/news/33863065/verb-technology-makes-crypto-history-with-558m-ton-reserve-plan-stock-soars)

[3] StockTitan (https://www.stocktitan.net/news/VERB/verb-technology-company-nasdaq-verb-announces-approximately-558-ubmk3cseuosg.html)

[4] Blockonomi (https://blockonomi.com/verb-technology-rebrands-as-ton-strategy-co-with-558m-toncoin-treasury-push/)

[5] Thecryptobasic.com (https://thecryptobasic.com/2025/08/04/verb-technology-secures-558m-to-launch-first-public-toncoin-treasury/)

[8] AInvest (https://www.ainvest.com/news/verb-technology-rebrands-ton-strategy-focus-ton-treasury-ecosystem-growth-2508/)