Verb Technology Rebrands as TON Strategy Co. After $558M Crypto Pivot

Verb Technology, a Nasdaq-listed company, has raised $558 million through a private placement led by Kingsway Capital, marking a strategic pivot into the crypto space. The firm has rebranded as TON Strategy Co., positioning itself as the first publicly traded treasury reserve manager focused on Toncoin ($TON), the native token of the Telegram Open Network (TON) blockchain [1]. This transition is set to be finalized by August 7, 2025 [1].

The capital raise involved the issuance of approximately 58.7 million shares at $9.51 per share, attracting over 110 institutional and crypto-native investors. Major backers include Kingsway Capital, Vy Capital, Blockchain.com, Ribbit Capital, and Graticule. About 36% of the shares are locked up for 6–12 months, reinforcing long-term alignment between the company and its investors [1].

As TON Strategy Co., the firm plans to allocate the majority of the raised funds to acquire Toncoin, targeting ownership of roughly 5% of its circulating supply. This would make it one of the largest public holders of TON. The company will also employ staking strategies to generate potential annual yields of 3–5%, aiming to create sustainable returns through its treasury [1]. Analysts suggest that if TON reaches $5–$7 per token by the end of 2025, the value of TON Strategy Co.’s treasury could appreciate by 40–100% [1].

The move reflects a broader trend of institutional interest in TON, a blockchain platform initially developed by Telegram and now supporting over 1 billion monthly users. TON serves as the primary payment rail for in-app purchases, NFTs, and mini-apps within the Telegram ecosystem, offering real-world utility beyond speculative trading [1]. This transition also highlights an attempt to bridge traditional finance and crypto markets by providing a regulated, transparent investment vehicle into the TON ecosystem [2].

Verb Technology, previously known for its interactive video-based sales platform, is shifting entirely into blockchain investment. This shift has already driven a 90% surge in its stock price following the announcement [2]. However, the firm faces challenges, including exposure to TON’s price volatility, regulatory uncertainties, and competition from private TON-focused funds. The success of TON Strategy Co. will depend on effective execution and the continued growth of the TON ecosystem [3].

The rebranding and capital raise represent a significant step in the evolution of digital assets as a recognized investment class, potentially encouraging more traditional capital to enter the blockchain space. By leveraging its Nasdaq listing, TON Strategy Co. aims to establish credibility and liquidity in a rapidly evolving market [3].

Source:

[1] Verb-Technology-secures-558m-to-launch-first-public-toncoin-treasury (https://thecryptobasic.com/2025/08/04/verb-technology-secures-558m-to-launch-first-public-toncoin-treasury/)

[2] verb-technology-verb-stock-surges-90-on-558m-toncoin-treasury-pivot-and-rebrand (https://coincentral.com/verb-technology-verb-stock-surges-90-on-558m-toncoin-treasury-pivot-and-rebrand/)

[3] TON-Investment-Strategies-Verb-Technology’s-Pioneering-558M-Move-for-a-Public-Firm (https://coinmarketcap.com/community/articles/6890aea10fd8ee5bbb70c754/)