Verb Technology Pours $780M into TON—Bet on Blockchain's Future

Verb Technology Company, Inc. (Nasdaq: VERB), announced treasury assets exceeding $780 million as of August 20, 2025, including $713 million in Toncoin (TON) and $67 million in cash. This development marks a key milestone in the company's implementation of its previously announced TON treasury strategy. The assets were acquired primarily through the proceeds of an $558 million private placement, which was finalized on August 8 and attracted participation from over 110 institutional and crypto-native investors. The majority of the private placement funds were allocated to acquiring TON, the native cryptocurrency of The Open Network (TON) blockchain, which is now the company’s primary treasury reserve asset.

The company’s strategy is focused on accumulating a significant portion of TON’s circulating supply, with a target of more than 5%, positioning it as a key participant in securing the network. This accumulation is expected to contribute to TON’s infrastructure and increase the company’s stake in the asset over time through reinvestment of cash flows, staking rewards, and disciplined capital market activities. According to Executive Chairman Manuel Stotz, the milestone demonstrates the conviction in TON and reflects the company's broader mission to strengthen the network's economic foundation. Stotz emphasized that this move goes beyond balance sheet expansion and is a strategic step in supporting the blockchain's security and utility.

The TON blockchain is currently powering Telegram’s Mini App ecosystem, which serves more than one billion monthly active users globally. This integration positions TON as a first-of-its-kind cryptocurrency integrated at scale with a major social platform, offering users access to wallets, payments, and other functionalities within Telegram. As part of this ecosystem, TON is expected to see increased utility and adoption. Verb Technology's acquisition of a substantial portion of TON’s supply aligns with its long-term vision of generating sustainable staking rewards and managing its TON exposure in a cash flow-positive manner. The company plans to continue expanding its holdings through strategic initiatives, including potential reinvestments of rewards and capital-raising opportunities.

In addition to its TON-focused strategy, Verb Technology continues to operate legacy business units in the social commerce and video marketing space. These include MARKET.live, a multi-vendor livestream shopping platform, and LyveCom, an AI-powered social commerce innovation recently acquired. These units leverage the company's technological expertise and aim to drive additional revenue streams while complementing its broader investment strategy. The company’s dual approach—combining a growing stake in TON with operational business growth—highlights its intent to balance digital asset investment with traditional commerce initiatives.

Looking ahead, the company faces challenges and opportunities typical of the cryptocurrency sector, including regulatory uncertainties and market volatility. Its forward-looking statements regarding the expansion of TON holdings and the rebranding to "Ton Strategy Company" are subject to these risks. Nonetheless, the firm remains committed to its strategic goals and sees TON as a foundational asset for both financial and operational growth. The company continues to provide updates to investors through its investor relations website and SEC filings, outlining potential developments in its TON treasury strategy and overall business direction.

Source:

[1] Verb Technology Announces $780 Million in Treasury Assets to Advance its TON Treasury Strategy (https://www.businesswire.com/news/home/20250821238938/en/Verb-Technology-Announces-%24780-Million-in-Treasury-Assets-to-Advance-its-TON-Treasury-Strategy)

[2] Verb Technology Announces $780 Million in Treasury ... (https://www.theglobeandmail.com/investing/markets/markets-news/Business%20Wire/34303691/verb-technology-announces-780-million-in-treasury-assets-to-advance-its-ton-treasury-strategy/)