Verb Technology Announces $558 Million Private Placement to Establish First Publicly Listed TON Treasury Strategy Company

Verb Technology Company (VERB) is set to rebrand as TON Strategy Co. (TSC) after a $558 million private placement, led by Kingsway Capital, with over 110 institutional investors. TSC will use the majority of the proceeds to acquire Toncoin ($TON), securing a 5% stake in its circulating supply. The company aims to capitalize on the partnership between TON and Telegram's 1 billion monthly active users for sustainable growth and innovation in digital commerce.

Title: Verb Technology Rebrands as TON Strategy Co. with $558 Million Investment

Verb Technology, a prominent player in the blockchain space, has announced a significant transformation and capital raise. The company, now rebranded as TON Strategy Co. (TSC), has secured a $558 million private placement led by Kingsway Capital, with over 110 institutional investors. This funding round positions TSC as the first publicly traded company to hold Toncoin ($TON) as a primary treasury asset, signaling a major institutional move into Telegram’s blockchain ecosystem [1].

The capital infusion will primarily be used to acquire Toncoin, securing a 5% stake in its circulating supply. This strategic pivot aims to capitalize on the partnership between Toncoin and Telegram’s 1 billion monthly active users, fostering sustainable growth and innovation in digital commerce. The rebranding and investment reflect a broader industry trend where public companies are increasingly adopting altcoins as treasury assets.

Key investors in this round include Kingsway Capital, Blockchain.com, and Vy Capital, all closely linked to Toncoin and Telegram. Kingsway Capital’s CEO, Manuel Stotz, will become the executive chairman of TSC, emphasizing the strategic importance of Telegram’s crypto community and the potential for staking yields. Peter Smith, CEO of Blockchain.com, will join as a special adviser, further bolstering TSC’s ecosystem integration.

TON Strategy Co.’s move is part of a broader shift in the crypto landscape. At least 16 companies have recently announced plans to invest over $7.8 billion into various cryptocurrencies, with notable examples including BTCS Inc. and Sharplink Gaming’s acquisitions of Ether (ETH), and Tron Inc.’s $1 billion raise for TRX [2]. These developments underscore growing institutional confidence in blockchain assets beyond Bitcoin.

TON Strategy Co. aims to bridge the gap between the crypto community and traditional capital markets by providing institutional investors with exposure to Toncoin. The company’s strategic partnerships with Animoca Brands and The Open Platform further enhance its utility within Telegram’s ecosystem, integrating TON into gaming and Mini Apps.

The $558 million PIPE deal included approximately 58.7 million shares and pre-funded warrants priced at $9.51, fueling investor enthusiasm and driving the stock price to a peak of $29.33 intraday. This strong market response reflects the investor confidence in TON’s potential and the strategic advantages of holding Toncoin as a treasury asset.

Conclusion

Verb Technology’s rebranding as TON Strategy Co. and its $558 million capital raise mark a pioneering step in public crypto treasury adoption, focusing on Toncoin within Telegram’s blockchain ecosystem. This development highlights increasing institutional confidence in blockchain-native assets and sets a precedent for future corporate crypto strategies. As the market evolves, TON Strategy Co. is positioned to play a key role in bridging Telegram’s crypto community with institutional investment.

References
[1] https://en.coinotag.com/verb-technology-plans-rebrand-as-ton-strategy-co-with-potential-toncoin-treasury-holdings/
[2] https://en.coinotag.com/verb-technology-plans-rebrand-as-ton-strategy-co-with-potential-toncoin-treasury-holdings/