Verb Stock Soars 200% After TON Treasury Pivot and $558M Raise

Verb Technology (VERB) has experienced an extraordinary stock price surge of over 200% following its announcement of a strategic pivot into the Telegram Open Network (TON) ecosystem [1]. The company unveiled plans to raise $558 million through a private placement, which will be used to acquire Toncoin (TON), positioning itself as the first publicly traded treasury reserve vehicle for the Telegram-based blockchain [2]. As part of this transformation, Verb is rebranding as TON Strategy Co., signaling a complete realignment with TON and its native token [3].

The offering included 58.7 million shares and pre-funded warrants priced at $9.51, with the stock peaking at $29.33 intraday before settling near $27 [1]. This dramatic increase reflects strong investor enthusiasm for the company’s new direction, driven largely by the involvement of key TON-aligned investors such as Kingsway Capital, Blockchain.com, Vy Capital, Animoca Brands, and The Open Platform (TOP) [4]. Kingsway’s CEO, Manuel Stotz, who also serves as president of the TON Foundation, will transition to executive chairman of the rebranded entity, further reinforcing the connection between Verb and the TON ecosystem [5].

The strategic shift aligns with broader trends in the crypto market, where public companies are increasingly allocating capital to altcoins and blockchain-native assets beyond Bitcoin and Ethereum. In late July alone, at least 16 companies announced over $7.8 billion in crypto-related capital raises or investments [6]. Other recent moves include BTCS Inc.’s plan to sell up to $2 billion in shares, Sharplink Gaming’s $338 million ETH purchases, and Tron Inc.’s $1 billion initiative to buy TRX [7].

Verb’s rebranding is not just a name change, but a fundamental shift in its business model. The proceeds from its fundraising will be used to acquire and stake TON as the company’s primary treasury asset, leveraging the long-term value and staking yields associated with the token [1]. This strategy is seen as a way to attract institutional interest in blockchain-native reserves and capitalize on the growing demand for decentralized infrastructure.

While the company has not disclosed specific revenue forecasts or performance metrics tied to the new treasury plan, the market reaction suggests strong confidence in the TON ecosystem’s potential. The decision to pivot toward TON also highlights the increasing influence of Telegram in the Web3 space, particularly with the recent launch of the Ton Wallet for U.S. users and the ongoing development of Telegram-integrated Mini Apps and tokenized assets [8].

This move positions Verb as a key player in the TON ecosystem and sets a precedent for other companies considering similar strategies. However, the success of the initiative will depend on the company’s ability to execute its plans and deliver long-term value for stakeholders. For now, the stock surge reflects a broader shift in corporate investment strategies and the growing acceptance of blockchain-based treasuries as a legitimate asset class.

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[1] title: Surges 90% on $558M Toncoin Treasury Pivot and Rebrand

url: https://coincentral.com/verb-technology-verb-stock-surges-90-on-558m-toncoin-treasury-pivot-and-rebrand/

[2] title: Cryptocurrency Live News & Updates : Bitcoin Could ...

url: https://m.economictimes.com/crypto-news-today-live-04-aug-2025/liveblog/123081462.cms

[3] title: Verb stock soars 200% after announcing TON treasury plan

url: https://cointelegraph.com/news/verb-stock-soars-announcing-ton-treasury-plan?utm_source=rss_feed&utm_medium=rss&utm_campaign=rss_partner_inbound

[4] title: Verb stock soars 200% after announcing TON treasury plan

[5] title: Verb stock soars 200% after announcing TON treasury plan

[6] title: Surges 90% on $558M Toncoin Treasury Pivot and Rebrand

[7] title: Surges 90% on $558M Toncoin Treasury Pivot and Rebrand

[8] title: The role of the Telegram ecosystem in the future of Web3 — Interview with Catizen

url: https://cointelegraph.com/news/the-role-of-the-telegram-ecosystem-in-the-future-of-web3-interview-with-catizen