Verb Stock Jumps 200% on $558M TON Treasury Plan and Rebrand

Verb Technology Company’s shares surged dramatically following the announcement of a $558 million private investment in public equity (PIPE) deal and a rebranding to TON Strategy Co., marking the company’s full transition into the cryptocurrency sector [1]. The stock, previously trading at under $10, reached an intraday high of $29.33, before closing near $27 [1]. The offering includes 58.7 million shares and pre-paid warrants priced at $9.51 each [1].

The rebranding positions the company as the first publicly listed entity to adopt Toncoin (TON) as its primary treasury asset, aligning with Telegram’s blockchain ecosystem. The funds raised will be used to purchase and stake TON, supporting the development of Telegram-integrated applications and decentralized platforms [1]. This strategic pivot reflects a growing trend among public companies to diversify their treasury reserves into blockchain-native assets, particularly those offering staking yields and long-term value [1].

The investment was led by Kingsway Capital, whose CEO, Manuel Stotz—also president of the TON Foundation—will serve as executive chairman of the rebranded TON Strategy Co. [1]. Stotz emphasized the strategic advantages of holding TON, noting that “permanent capital vehicles are particularly well-positioned for long-term holding of $TON, which not only can compound in value but also pays staking yield” [1]. Additional backing came from key players such as Blockchain.com and Vy Capital, further reinforcing the company’s alignment with the TON ecosystem [1].

The move has sparked broader discussions around corporate crypto treasury strategies. In July alone, at least 16 public companies committed over $7.8 billion to crypto acquisitions and utilization, signaling a shift away from traditional assets like Bitcoin toward alternative tokens. Recent examples include Sharplink Gaming’s $338 million Ether purchase and CEA’s $400 million BNB acquisition, which propelled its stock up 550% [1].

Verb’s transition underscores the growing institutional interest in blockchain technology and digital assets. While the company’s new direction has drawn significant market attention, analysts caution that the outcome will depend on broader market conditions and the adoption of Toncoin. The stock’s volatility also highlights the speculative nature of crypto-linked investments, with success hinging on the company’s ability to build a sustainable business model around its new strategy [1].

Source: [1] Verb Stock Surges 200% on $558M Toncoin Treasury Plan and Rebrand (https://btc-pulse.com/verb-stock-surges-200-on-558m-toncoin-treasury-plan-and-rebrand/)

[2] Verb Technology (VERB) surges 90% after $558M raise to buy Toncoin, rebrands as TON Strategy Co., and joins Telegram's growing crypto ecosystem (https://coincentral.com/verb-technology-verb-stock-surges-90-on-558m-toncoin-treasury-pivot-and-rebrand/)

[3] Verb Stock Soars 200% After TON Treasury Pivot and $558M Raise (https://www.ainvest.com/news/verb-stock-soars-200-ton-treasury-pivot-558m-raise-2508/)