Verb Rebrands to TSC After $558M Raise to Focus on Toncoin Treasury Model

Verb Technology has undergone a strategic transformation following the completion of a $558 million private placement, rebranding to TON Strategy Co. (TSC) with the aim of becoming the first public Toncoin treasury company. The rebranding was announced alongside the fundraising, which brought in support from over 110 institutional and crypto-native investors, including key participants such as Kingsway Capital and Blockchain.com [1]. The company’s new structure centers on holding and managing Toncoin (TON) as its primary digital asset, signaling a shift toward a treasury model that aligns public equity with on-chain strategies focused exclusively on TON [1].

The move has already generated strong market reaction, with Verb’s stock price surging over 100% shortly after the announcement. This reflects investor optimism about the potential for TSC to become a major institutional holder of TON, which could influence the token’s liquidity and market dynamics. Analysts highlight that this strategy echoes similar institutional approaches, such as MicroStrategy’s Bitcoin acquisition model, and may set a precedent for how publicly traded companies engage with digital assets [1].

Historically, Verb had previously adopted a comparable strategy with Solana in 2025, accumulating SOL for validator operations. The rebrand to TSC indicates a continuation of this playbook, this time with Toncoin. The company plans to stake TON and execute various on-chain strategies, ensuring that the fundraising is directly tied to the token’s ecosystem without diversifying into other cryptocurrencies [1].

Regulatory approvals remain pending, and while no formal government response has been documented, the rebranding is expected to be finalized by August 2025. Developers and the broader community have not shown significant public reactions at this stage, according to available reports. As the market watches closely, the success of TSC’s TON-focused treasury model could influence broader institutional participation in the digital asset space.

Source: [1] [Title](https://coinmarketcap.com/community/articles/689241e60cbaa3747bd5aa52/)