Verb Completes $558M Private Placement to Build TON Coin Treasury Strategy

Verb Technology Company (Nasdaq: VERB) has completed an oversubscribed $558 million private placement offering to reposition itself as the first publicly traded company to establish a treasury strategy focused on holding Toncoin as a core reserve asset [1]. The firm, which is rebranding to TON Strategy Co. (TSC), will leverage the funds to acquire Toncoin and build a capital-efficient treasury model based on staking rewards. The offering was priced at $9.51 per share, raising capital from over 110 institutional and crypto-native investors, including major backers such as Kingsway Capital, Vy Capital, Blockchain.com, Ribbit Capital, and Graticule (GAMA) [2].

The strategic shift reflects a broader institutional interest in blockchain-based assets and the growing integration of digital currencies into traditional financial infrastructure [6]. Verb’s leadership, including incoming Executive Chairman Manuel Stotz, emphasized the company’s alignment with Telegram’s expanding web3 ecosystem, noting that TON serves as the native cryptocurrency of the Telegram platform [1]. This positioning is expected to provide TSC with a long-term value proposition through staking and treasury management.

The capital injection has already had a tangible impact on the stock market, with Verb’s share price surging approximately 200% within one trading day of the announcement [3]. This dramatic response highlights the market’s strong appetite for crypto-related investment opportunities and underscores the perceived potential of the TON blockchain.

From an analytical perspective, Verb’s move is a strategic and timely alignment with the increasing institutional adoption of digital assets [7]. By becoming a publicly traded toncoin treasury company, the firm is capitalizing on the broader trend of traditional financial players integrating cryptocurrencies into their portfolios. The success of this model will depend on the long-term performance of TON and the broader market’s confidence in blockchain-based assets [9].

The rebranding and business model transformation reflect a forward-looking approach, positioning Verb to benefit from the anticipated growth of the TON network. With strategic backing from major players in both traditional and crypto finance, TSC is poised to become a leading institutional holder of Toncoin and a key participant in the evolving digital asset ecosystem [2].

Sources:

[1] https://ir.verb.tech/news-events/press-releases/detail/268/verb-technology-company-nasdaq-verb-announces

[2] https://www.globenewswire.com/news-release/2025/08/04/3126545/0/en/Verb-Technology-Company-Nasdaq-VERB-Announces-Approximately-558-Million-Private-Placement-to-Establish-First-Publicly-Listed-TON-Treasury-Strategy-Company-in-Partnership-with-Kings.html

[3] https://cointelegraph.com/news/verb-stock-soars-announcing-ton-treasury-plan

[6] https://www.ainvest.com/news/verb-technology-raises-558m-oversubscribed-private-placement-2508/

[7] https://www.xt.com/en/blog/post/verb-technology-secures-558-million-to-launch-public-toncoin-treasury

[9] https://cryptobriefing.com/toncoin-treasury-strategy-verb/