Verb Bets Big on TON—Rewriting the Future of Social Commerce and Blockchain

Verb Technology Company (Nasdaq: VERB) has announced a $713 million investment into the Toncoin (TON) ecosystem, marking a significant expansion of its TON Treasury Strategy. The move, revealed through a private placement, positions the company as the first publicly listed entity to adopt a dedicated TON treasury strategy in partnership with Kingsway Capital. The investment is part of a broader effort to capitalize on the growing momentum of the TON blockchain and its associated decentralized applications [1].

The investment underscores the company’s strategic shift toward digital assets and blockchain-based initiatives. Earlier in 2025, Verb had already raised $558 million through a private placement, signaling a strong commitment to the TON ecosystem. This additional funding further reinforces Verb’s positioning as a leader in combining social commerce with digital currency innovation [2].

The TON blockchain, developed by Telegram, has been gaining traction as a high-throughput, low-cost platform for developers and users. Verb’s significant investment reflects confidence in TON’s potential to become a foundational infrastructure for the next generation of internet services. The company has emphasized its belief in the scalability and global reach of the TON network, which it sees as critical to its long-term growth strategy [3].

Verb has also integrated TON into several of its operational arms, including MARKET.live, a livestream social shopping platform. The company has leveraged TON’s infrastructure to enhance real-time transaction capabilities and improve user engagement across its platforms. The investment is expected to accelerate the development of TON-based products and services, including new features for digital asset management and decentralized finance (DeFi) applications [4].

Analysts and investors have shown keen interest in Verb’s TON strategy. The company’s leadership, including Executive Chairman Manuel Stotz, has highlighted the potential for TON to disrupt traditional financial systems and reshape the digital economy. Stotz has emphasized that the investment is not just speculative but part of a broader vision to create a new paradigm where blockchain and social commerce converge to generate value for stakeholders [5].

The investment comes at a time of growing interest in blockchain-based economies. The TON network is increasingly being adopted by developers and enterprises seeking alternatives to traditional financial infrastructure. With its low transaction fees and high processing speeds, TON has attracted a diverse range of use cases, from gaming to social media platforms. Verb’s entry into this space with such a substantial investment could signal a shift in how publicly traded companies approach blockchain as a strategic asset [6].

Source: [1] Investor Relations :: Verb Technology Company, Inc. (VERB) (https://ir.verb.tech/) [2] Verb Technology Company, Inc. (https://www.linkedin.com/company/verb-tech) [3] Toncoin (TON) Price Today, News & Live Chart (https://www.forbes.com/digital-assets/assets/toncoin-ton/) [4] Verb Technology Company, Inc. (https://www.linkedin.com/company/verb-tech) [5] Verb Technology Company, Inc. (https://www.linkedin.com/company/verb-tech) [6] Verb Technology Company, Inc. (https://www.linkedin.com/company/verb-tech)