Vera Bradley and Rockettes Celebrate 100th Anniversary with Special Holiday Partnership

Vera Bradley and the Rockettes have announced a special holiday partnership to celebrate the 100th anniversary of the Rockettes and Vera Bradley's Original 100 Handbag. The partnership will feature the Rockettes with the reissued Original 100 Handbag across Vera Bradley's social channels throughout the holiday season. The collaboration celebrates the brands' shared values of sisterhood, empowerment, and individuality. The Original 100 Handbag is available in six nostalgic patterns and is part of Vera Bradley's 2025 winter collection.

Vera Bradley, Inc. (NASDAQ: VRA) has announced a special holiday partnership with the Radio City Rockettes to celebrate two significant milestones: the Rockettes' 100th anniversary and the relaunch of Vera Bradley's Original 100 Handbag. This collaboration will feature the Rockettes with the reissued Original 100 Handbag across Vera Bradley's social channels throughout the holiday season.

The Original 100 Handbag, priced at $75-$135, will be available in six nostalgic patterns as part of Vera Bradley's 2025 winter collection. The handbag is inspired by the quilted duffels co-founder Barbara Bradley Baekgaard made for her daughters while they were in college. It is being reissued in a mix of beloved archival patterns and fresh new prints.

The partnership emphasizes shared values of sisterhood, empowerment, and individuality, while honoring both brands' rich heritage in American culture. The Rockettes, founded in 1925, are the longest-running precision dance company in America, known for their signature Rockettes Precision Dance Technique™. The Rockettes have been part of Americana throughout their history, entertaining hundreds of millions of people and appearing at some of the biggest events in entertainment over the last century.

The Original 100 Handbag is available in six nostalgic patterns: Flowering Paisley Goji Berry, Chambray, Greenbirds, Rachel Ditsy, Mistletoe, and Star Patchwork. The handbag is part of Vera Bradley's 2025 winter collection, which includes holiday gifts and travel items in festive patterns. It is available nationwide in Vera Bradley Full Line Stores, online at verbadley.com, and at participating Vera Bradley retailers.

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Vera Bradley and the Rockettes Kick Off Special Holiday Partnership^[1] https://www.stocktitan.net/news/VRA/vera-bradley-and-the-rockettes-kick-off-special-holiday-i0kgxt9i8rzw.html