Vera Bradley Names Coach Vet Ian Bickley as CEO Amid Q4 Profit Turnaround

Saturday, Mar 14, 2026 8:47 am ET1min read
VRA--

Vera Bradley has named Ian Bickley, a veteran of Coach, as its new CEO and chairman. The company reported a 1.7% decline in Q4 net revenues to $84.9 million and a 15% decline in FY net revenues to $269.7 million. Bickley credited the company's turnaround strategy, Project Sunshine, with encouraging signs of stabilization. Vera Bradley expects sales to be between $255 million and $270 million in FY 2027, with an operating loss improvement of 40% or better.

Vera Bradley Names Coach Vet Ian Bickley as CEO Amid Q4 Profit Turnaround

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