Vera Bradley Appoints Melinda Paraie as Chief Brand Officer, Effective Nov 1, 2025.
ByAinvest
Wednesday, Oct 29, 2025 8:12 am ET1min read
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Vera Bradley appoints Melinda Paraie as Chief Brand Officer, effective November 1, 2025. Paraie brings experience from iconic brands like Coach and Cath Kidston, and will drive the company's comprehensive strategy to revitalize its market position through product innovation, strategic merchandising, and targeted marketing. Her expertise is expected to help re-engage the brand's loyal customer base and expand its reach to new market segments.
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