VeChain Launches Stella Pay Visa Card for Global Crypto Spending

VeChain has introduced the Stella Pay Visa card, a new initiative aimed at simplifying the use of cryptocurrency for everyday purchases. The card, integrated with VeBetter, allows users to spend B3TR, VET, and VTHO tokens at over 130 million retailers globally. This move is part of a broader strategy to drive mass adoption of Web3 by providing real-world utility for crypto assets.

The Stella Pay Visa card is designed to eliminate the complexities associated with blockchain technology for users who are not familiar with Web2. The process of using the card is straightforward: users pay a $30 activation fee using stablecoins to open a card account. Once verified, the card can be used for both online and in-store purchases worldwide. This integration with the VeBetter platform, powered by VeChain’s B3TR token, positions it as more than just a blockchain ecosystem but as a comprehensive Web3 lifestyle platform.

To incentivize early adoption, VeChain is offering a global reward campaign. The first 5,000 users who activate the Stella Pay Visa card will receive 200 B3TR tokens. This reward is automatically deposited into the Stella accounts of new users upon successful card activation. The distribution of rewards occurs monthly between the 10th and 20th, based on new card sign-ups. This one-time reward program will end once the 5,000-user cap is reached. The B3TR token also functions as a governance and incentive tool within the VeBetterDAO, allowing users to vote on proposals, support decentralized applications (dApps), and earn by engaging in sustainability-focused activities.

The integration of B3TR with Stella Pay is part of a larger vision to give digital assets real-world utility. By creating a payment bridge, users can directly convert on-chain rewards into usable spending power. This addresses one of the largest barriers to Web3 adoption: the complexity and lack of clear use cases. Other features developed within the VeBetter platform, such as fee delegation and social login systems, are designed to make blockchain technology as intuitive as traditional internet services.

VeChain plans to launch a bounty contest in the coming weeks to further promote the use of the Stella Pay Visa card. This contest will encourage cardholders to showcase creative or unique ways of using their cards, serving as both a promotional and user engagement effort. The initiative aims to make cryptocurrency more accessible and user-friendly, potentially bridging the gap between traditional finance and the emerging Web3 ecosystem.