Vanguard Takes on Crypto with Big Bet on Strategy Software Firm.

Monday, Jul 14, 2025 11:25 am ET1min read

Vanguard, despite opposing crypto, is the biggest investor in Strategy, a software firm that reinvented itself as a proxy for Bitcoin. The company owns over 20 million shares, nearly 8% of Strategy's outstanding Class A common stock. This is an ironic twist for an asset manager that has held an unbending stance on cryptocurrencies, saying they are speculative and not suitable for long-term investors.

In a surprising turn of events, Vanguard, a prominent asset management firm known for its conservative stance on cryptocurrencies, has emerged as one of the largest investors in Strategy, a software company that has positioned itself as a proxy for Bitcoin. As of recent records, Vanguard owns approximately 20 million shares of Strategy, representing nearly 8% of the outstanding Class A common stock [1].

This development is particularly intriguing given Vanguard's long-held position that cryptocurrencies are speculative and not suitable for long-term investors. The company has consistently advised against incorporating cryptocurrencies into investment portfolios, citing their volatility and lack of intrinsic value [2]. The rationale behind this stance is rooted in Vanguard's commitment to providing investors with stable, long-term returns through traditional asset classes such as stocks, bonds, and real estate.

However, Vanguard's investment in Strategy suggests a strategic shift or a nuanced approach to cryptocurrencies. Strategy's business model involves developing software solutions that facilitate cryptocurrency transactions and services, effectively acting as a middleman between traditional finance and the crypto world. By investing in Strategy, Vanguard may be positioning itself to benefit from the growing adoption of cryptocurrencies without directly exposing its investors to the volatility of the crypto market.

This investment also raises questions about the future of Vanguard's approach to cryptocurrencies. While it remains to be seen whether this investment represents a change in Vanguard's stance, it does highlight the complex and evolving nature of the financial landscape. As cryptocurrencies continue to gain traction, asset managers like Vanguard may need to adapt their strategies to remain relevant and competitive.

In conclusion, Vanguard's investment in Strategy is a paradoxical move that challenges conventional wisdom about the company's views on cryptocurrencies. While it remains unclear whether this is a strategic pivot or a tactical investment, it underscores the need for asset managers to stay adaptable in the face of rapid technological and market changes.

References:
[1] https://corporate.vanguard.com/content/corporatesite/us/en/corp/what-we-think/investing-insights/perspectives-and-commentary.html
[2] https://corporate.vanguard.com/content/corporatesite/us/en/corp/what-we-think/investing-insights/perspectives-and-commentary.html

Vanguard Takes on Crypto with Big Bet on Strategy Software Firm.