Vanadi Coffee Plans $1.1 Billion Bitcoin Investment Amid Losses

Vanadi Coffee, a prominent Spanish coffee chain, has announced an ambitious plan to invest $1.1 billion in Bitcoin. This move comes after the company incurred significant losses in 2024 and is part of a broader strategy to transform into a "Bitcoin-first" company. The proposal, spearheaded by Chairman Salvador Martí, will be presented to the board on June 29, 2025. The funds for this investment will be raised through a stock issuance and possibly convertible bonds, with the explicit goal of building a substantial Bitcoin reserve.

Vanadi Coffee operates six locations, including five cafes and a bakery. In 2024, the company reported a loss of $3.7 million against its annual revenue of $2.28 million. This financial hardship has necessitated a significant change in strategy. The $1.1 billion Bitcoin acquisition was proposed by Chairman Salvador Martí. Two-thirds of the plan is to raise money through convertible financing and stock issuance. Martí is certain that this particular action will bring about a state of financial stability for the organization.

The board’s meeting of June 29, 2025, will review the proposal. If approved, Vanadi will start buying tranches of Bitcoin, mitigating market impact. Vanadi Coffee's leadership believes that this pivot towards Bitcoin will future-proof the company and attract a new generation of tech-savvy customers. The company views Bitcoin not just as a speculative asset but as a strategic treasury reserve and a hedge against inflation. If approved, Vanadi Coffee will join the ranks of global heavyweights like Tesla, Block, and Marathon Digital, positioning itself as one of the largest corporate holders of Bitcoin in Europe.

The inspiration for this bold move comes from MicroStrategy, a company known for its high-profile accumulation of Bitcoin. MicroStrategy's strategy has encouraged other public companies to follow suit, including GameStop and the Norwegian firm K33. Vanadi Coffee's decision aligns with a growing trend of institutional adoption of Bitcoin, supported by recent developments such as the approval of spot Bitcoin ETFs and supportive policy signals.

Despite facing financial challenges, Vanadi Coffee's leadership believes that this pivot towards Bitcoin will future-proof the company and attract a new generation of tech-savvy customers. The company views Bitcoin not just as a speculative asset but as a strategic treasury reserve and a hedge against inflation. If approved, Vanadi Coffee will join the ranks of global heavyweights like Tesla, Block, and Marathon Digital, positioning itself as one of the largest corporate holders of Bitcoin in Europe.

The proposal, if approved, will see Vanadi Coffee begin the process of issuing stock and convertible bonds. The proceeds from these issuances will be used to purchase Bitcoin in tranches to minimize market impact. This strategic move is seen as a calculated risk that aligns with the company's vision for innovation and resilience, echoing sentiments shared by other Bitcoin treasury firms. The company's leadership is optimistic that this shift will not only stabilize its financial position but also open new avenues for growth and customer engagement.