Vanadi Coffee Invests €1 Billion in Bitcoin, Stock Surges 200%

Vanadi Coffee, a small Spanish coffee chain with just six outlets in Alicante, has announced plans to invest up to €1 billion in Bitcoin. This strategic shift was approved by shareholders in a June 29 filing, positioning Vanadi as the largest publicly listed Bitcoin-holding company in Spain. The company has already acquired 54 BTC, with the latest purchase of 20 BTC at an average price of €93,444. These digital assets are securely held with Spanish crypto custody provider Bit2Me.

The decision to adopt BTC as the company’s primary treasury asset is part of a broader strategy to follow in the footsteps of MicroStrategy in the U.S. and Metaplanet in Japan. Vanadi’s board aims to accumulate BTC long-term, viewing this move as a complete overhaul of its business model. The company’s stock price has surged more than 200% on BME Growth, Spain’s exchange for small- and mid-sized enterprises, following the announcement. This surge is seen as a response to the company’s €3.3 million loss in 2024, which marked a 15.8% year-over-year increase.

The pivot to Bitcoin is central to Vanadi’s turnaround plan. The company is reportedly in talks with a local software company and international investor Alpha Blue Ocean, which has deployed over €1.5 billion globally. Both may contribute capital to support the Bitcoin acquisition plan. Vanadi’s strategic shift to Bitcoin is not only a bold move but also a timely response to its financial challenges, redefining its business model and using Bitcoin as its main reserve asset.

As Vanadi commits to BTC, Bitcoin is trading at $106,850, down 0.72% over the last 24 hours. Price action remains range-bound below key resistance at $108,980 and the 50-period EMA at $107,257. Technical indicators suggest neutral-to-bearish momentum, keeping Bitcoin price prediction weaker. MACD remains below the signal line with red histogram bars, reflecting consolidation fatigue. Traders are watching for a breakout above $109,000 to revive bullish sentiment, which could open doors to $110,448 and $111,944. On the downside, failure to hold $106,450 may trigger a move toward $104,840. Until volume picks up, Bitcoin is likely to remain stuck in this narrow range.

Whether Vanadi becomes the “Tesla of Spain” remains to be seen, but the bet on Bitcoin is already shaking up both the Spanish equity and crypto landscape. The company’s bold move to invest in Bitcoin has garnered significant attention and has the potential to influence other businesses to consider similar strategies. The success of this investment will depend on the future performance of Bitcoin and Vanadi’s ability to execute its new business model effectively.