Vanadi Coffee Invests €1 Billion in Bitcoin Amid 15.8% Loss

Vanadi Coffee, a Spanish cafe chain with six outlets, has announced a significant shift in its business strategy by approving a €1 billion ($1.17 billion) Bitcoin investment plan. This move is aimed at redefining the company's business model and adopting Bitcoin as its primary reserve asset. The decision comes after the company reported a loss of €3.3 million ($3.86 million) in 2024, marking a 15.8% increase from the previous year.

Vanadi Coffee has been exploring various financial instruments to support its Bitcoin strategy since April. The company plans to use Bitcoin as a strategic store of value in its new business model. This strategy is part of a broader trend among major international players who are also betting big on Bitcoin, including Saylor’s Strategy and Japanese Metaplanet.

The cafe chain aims to accumulate large amounts of Bitcoin as part of its treasury, viewing this investment as a long-term commitment. Vanadi Coffee is diversifying its business into Bitcoin investment and management, as well as other cryptocurrency-related areas. The company also aims to create a strategic window for investors, given the scarcity of BTC treasury companies listed in Spain and EU markets.

In a separate announcement, Vanadi Coffee revealed that it has added 20 BTC to its Bitcoin stash, bringing the total to 54 BTC. This purchase is part of the company's ongoing efforts to build its Bitcoin reserves. The new acquisition is worth $5.8 million at the time of the announcement.

Vanadi Coffee has partnered with Spanish firm Bit2Me as its exclusive liquidity and custody provider. This partnership will support the company's Bitcoin investment strategy and ensure the secure management of its digital assets.

This move by Vanadi Coffee reflects a growing trend among companies to adopt Bitcoin as a reserve asset, following the lead of major international players. The company's decision to invest in Bitcoin is a strategic move to diversify its business and create new opportunities for investors.