Vanadi Coffee Boosts Bitcoin Holdings by 59% to 54 BTC

Vanadi Coffee S.A., a prominent Spanish coffee chain, has expanded its Bitcoin holdings by acquiring an additional 20 BTC, bringing its total to 54 BTC as of June 29, 2025. This strategic move was approved by the company's leadership and shareholders, marking a significant shift in its treasury asset strategy. The 20 BTC were purchased at an average price of €93,444 per BTC, and are now under the custody of Bit2Me, a leading digital asset service provider in Spain.

The decision to increase Bitcoin holdings was formalized during a recent shareholders’ meeting, where the Board of Directors received authorization to execute the Bitcoin accumulation strategy and seek the required financing for the transition. This move aligns with a growing trend among corporations to adopt Bitcoin as a treasury asset, following precedents set by firms like MicroStrategy. Vanadi Coffee's strategic positioning as a Spanish Bitcoin proxy for institutional investors underscores its commitment to integrating cryptocurrency into its financial strategy.

Vanadi Coffee has approved up to €1 billion for future Bitcoin allocations, intending to reinforce the firm's treasury transformation. This development could lead to increased corporate and institutional interest in Bitcoin, especially as Vanadi aims to strengthen its market position and potentially influence demand for BTC in the region. The company's decision to increase its Bitcoin holdings reflects a broader trend among businesses seeking to diversify their assets and capitalize on the rising popularity and value of digital currencies. By investing in Bitcoin, Vanadi Coffee is not only securing a portion of its assets in a decentralized and potentially high-yielding asset but also aligning itself with the growing acceptance of cryptocurrencies in the global economy.

This move could set a precedent for other businesses in the region to follow suit, further integrating Bitcoin into mainstream financial practices. The company's regulatory communications were filed with Spain’s BME–Growth exchange, adhering to European regulations. This strategic shift positions Vanadi Coffee as a key player in the Bitcoin market, potentially influencing demand and attracting institutional investors. The firm's commitment to Bitcoin as a primary treasury asset underscores its forward-thinking approach to financial management and its readiness to capitalize on the opportunities presented by digital currencies.