Vanadi Coffee Approved €1 Billion Bitcoin Investment Despite 15.8% Loss

Vanadi Coffee, a Spanish coffee chain, has received approval from its shareholders to invest up to €1 billion in Bitcoin. This decision, made during a vote on June 29, marks a significant shift in the company's financial strategy. Vanadi, which operates six outlets in Alicante, Spain, aims to become the largest listed Bitcoin company in Spain by following the model set by MicroStrategy. The company has already acquired 54 BTC, valued at approximately $5.8 million, and plans to gradually increase its holdings as part of a broader treasury strategy.

Despite the company's ambitious plans, Vanadi faces several challenges. The coffee chain reported losses of €3.3 million in 2024, a 15.8% increase compared to the previous year. Additionally, the company lacks experience in the crypto market, which could pose risks to its Bitcoin investment strategy. However, the move has garnered strong investor interest, with shares of Vanadi more than tripling in June following the investment announcement.

Vanadi's strategy mirrors efforts by other companies, such as MicroStrategy and Metaplanet, which have adopted Bitcoin as their main reserve asset. The company aims to stabilize its operations and gain investor confidence by following a similar path. To support its Bitcoin holdings, Vanadi has partnered with Bit2Me for liquidity and custody services. Bit2Me will act as the exclusive provider for this role, ensuring secure management of Vanadi’s digital assets.

In May, Vanadi received two investment proposals totaling up to €50 million. One offer came from a local software consultancy, while the other was from Alpha Blue Ocean, which has invested over €1.5 billion across 15 countries. These proposals indicate strong interest from investors in Vanadi's Bitcoin strategy.

Vanadi's plan reflects a growing corporate interest in Bitcoin amid macroeconomic shifts. Several firms, including Bakkt, have announced similar treasury strategies. Bakkt recently disclosed its plan to invest up to $1 billion in Bitcoin. Bitcoin’s appeal has grown as global trade pressures rise, with companies increasingly turning to it as a hedge against inflation and currency devaluation. The broader crypto market has surged past a $3.3 trillion valuation in 2025.

However, the success of Vanadi's Bitcoin investment strategy remains uncertain. Analysts are wary of the risk attached to the volatility of Bitcoin, which is still approximately 30% more volatile than other conventional financial assets. Vanadi's decision signals a bold shift in corporate treasury management, and its success now depends on disciplined execution and favorable market conditions. The company's small size and lack of crypto experience add to the uncertainty surrounding the execution and long-term results of its Bitcoin investment strategy.