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Valvoline Global Joins Forces with FIFA World Cup 2026 as Official Supporter
ByAinvest
Thursday, May 29, 2025 11:07 am ET1min read
Valvoline Global has become an official FIFA World Cup supporter, marking the company's first partnership with an event of this magnitude. Valvoline Global, which has expanded its reach across the globe in its nearly 160-year history, will have activations and exclusive promotions in select cities. The partnership aligns with the company's innovative vision and values.
Valvoline Global has announced its partnership with the 2026 FIFA World Cup, marking a significant milestone in the company's history. The lubricants and automotive services provider will serve as a third-tier official supporter of the tournament, which will take place in the United States, Canada, and Mexico. This is Valvoline's first partnership with an event of this magnitude, aligning with its innovative vision and values [1].The 2026 World Cup will feature 48 national teams competing in 104 matches across 16 host cities. Valvoline will activate its sponsorship by offering experiences for fans in select host cities and exclusive promotions with Valvoline retail partners [1]. The company's soccer partnership portfolio already includes an existing deal with Concacaf, the governing body for soccer in North and Central America and the Caribbean [1].
Valvoline Global's expansion into international soccer is not new. The company was a founding partner of the inaugural Concacaf W Gold Cup in 2023 and served as the official marketing partner of the Concacaf Gold Cup in 2023 and 2019 [2]. This partnership with the FIFA World Cup further solidifies Valvoline's global presence.
The 2026 World Cup is expected to be the largest edition of the tournament to date, with 48 nations competing for the championship. All matches will be broadcast in English on FOX networks, and the final will take place at MetLife Stadium in East Rutherford, New Jersey [2].
Valvoline Global's partnership with the FIFA World Cup is a strategic move that aligns with the company's innovative vision and values. The company's commitment to driving progress through cutting-edge solutions resonates with the dynamic spirit of the FIFA World Cup [2].
References:
[1] https://www.sportcal.com/news/fifa-adds-valvoline-as-regional-world-cup-sponsor/
[2] https://www.foxbusiness.com/sports/valvoline-global-becomes-official-fifa-world-cup-supporter
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