Utz Brands' Zapp's Introduces Bayou Blackened Ranch Kettle Chips

Zapp's has launched Bayou Blackened Ranch Kettle Chips, combining Cajun-style blackened seasoning with zesty ranch. The new flavor captures the essence of New Orleans and is available in various sizes across major U.S. retailers. Zapp's is a subsidiary of Utz Brands Inc., a leading manufacturer of savory snacks in the U.S. The Bayou Blackened Ranch Kettle Chips are part of a lineup that includes flavors like Voodoo and Spicy Cajun Crawtators.

Zapp’s, a subsidiary of Utz Brands Inc., has introduced Bayou Blackened Ranch Kettle Chips, a new flavor that combines Cajun-style blackened seasoning with zesty ranch. This latest addition to Zapp’s unique potato chip lineup captures the essence of New Orleans and is now available in various sizes across major U.S. retailers. The Bayou Blackened Ranch Kettle Chips join existing flavors such as Voodoo and Spicy Cajun Crawtators, further expanding Zapp’s diverse range of bold and distinctive snack options.

The new flavor, developed by Zapp’s, features thick-cut potatoes kettle-cooked to deliver Zapp’s signature bold flavor and crave-worthy crunch. The Bayou Blackened Ranch Kettle Chips are available in 1.5, 2.5, and 8-ounce packages, making them accessible to a wide range of consumers. The product is distributed through major mass, grocery, and convenience retailers, as well as online for mail order at UtzSnacks.com.

Stacey Schultz, Senior Vice President of Marketing at Utz Quality Foods, LLC, commented on the new flavor, stating, “Zapp’s new take on ranch flavoring provides a refreshing yet delightful flavor when paired with the Blackened Bayou seasoning. With our new Bayou Blackened Ranch chips, we took a classic recipe and turned it up a notch to introduce a snacking experience that’s unmistakably Zapp’s and bursting with New Orleans flavor.”

Zapp’s, inspired by the sights, sounds, and tastes of New Orleans, was founded in Louisiana by Ron Zappe in 1985. The company’s products, including its unique kettle-style potato chips and pretzel sticks, are sold by leading retailers in grocery, mass merchant, club, and convenience stores.

Utz Brands Inc., the parent company of Zapp’s, manufactures a diverse portfolio of savory snacks through popular brands such as Utz, On The Border Chips & Dips, Zapp’s, and Boulder Canyon. With a strong family heritage spanning over a century, Utz continues to delight consumers with high-quality snack foods. The company’s products are distributed nationally through various channels, including grocery, mass merchandisers, clubs, convenience stores, and drug stores. Utz has multiple manufacturing facilities across the U.S. to serve its growing customer base.

References:

[1] https://www.theglobeandmail.com/investing/markets/markets-news/Business%20Wire/34078765/zapps-launches-new-bayou-blackened-ranch-kettle-chips/
[2] https://sg.finance.yahoo.com/news/zapp-launches-bayou-blackened-ranch-140000763.html
[3] https://www.nasdaq.com/press-release/zapps-launches-new-bayou-blackened-ranch-kettle-chips-2025-08-12