USA TODAY Launches 38th Annual Ad Meter Competition with State Farm as Presenting Sponsor
ByAinvest
Wednesday, Feb 4, 2026 12:06 pm ET1min read
TDAY--
USA TODAY launches its 38th annual Ad Meter competition, the industry's leading opinion tool for gauging public sentiment about Super Bowl commercials. Presented by State Farm, the competition allows participants to rate commercials on a scale of 1 to 5 and determine fan favorites and the official Ad Meter winner. The competition runs through February 9 and the winner will be announced on "NBC's TODAY" and at admeter.usatoday.com.
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