Urgent.ly Partners with Sony Honda Mobility for Nationwide Roadside Assistance Coverage.

Urgent.ly, a US-based provider of roadside and mobility assistance, has partnered with Sony Honda Mobility to provide coverage for the AFEELA 1, a new vehicle model set to launch in 2026. Urgent.ly's network of mobility assistance service providers will offer end-to-end roadside support to AFEELA customers across the US. The partnership aims to deliver an exceptional customer experience that matches the vehicle's groundbreaking launch.

Urgent.ly, Inc. (Nasdaq: ULY), a leading provider of roadside and mobility assistance services using AI technology, has announced a strategic partnership with Sony Honda Mobility of America (SHMA) to offer comprehensive roadside support for the AFEELA 1, set to launch in 2026. This collaboration will ensure that AFEELA customers across the United States receive reliable, end-to-end roadside assistance.

Starting with the U.S. delivery of the AFEELA 1 in 2026, Urgent.ly will provide its extensive network of mobility assistance service providers to SHMA customers, covering all 50 states and the District of Columbia. This partnership aligns with Urgent.ly’s technology-driven approach to roadside assistance, which is expected to meet the digital sophistication of AFEELA customers.

Matt Booth, Chief Executive Officer of Urgent.ly, stated, “Our partnership with Sony Honda Mobility and their AFEELA brand centers on delivering an exceptional customer assistance experience that matches their groundbreaking vehicle launch. We anticipate AFEELA customers to be digitally sophisticated, expecting seamless, high-quality service when assistance is needed—which aligns perfectly with our technology-driven approach to roadside assistance.”

Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc., added, “Partnering with Urgent.ly allows us to offer our customers unmatched confidence on the road. For SHMA, this partnership is also about ensuring a premium, connected experience for AFEELA drivers. Urgent.ly’s nationwide network and digital-first platform enable us to continue to focus on delivering innovation while guaranteeing support for our customers anytime, anywhere.”

The AFEELA 1, representing the fusion of intelligence and emotion in motion, is set to redefine mobility with its advanced sensing, interactive technology, and human-centered design. The partnership between Urgent.ly and SHMA aims to provide a seamless blend of innovation and reliability, ensuring that AFEELA drivers experience a premium, connected experience.

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Urgently Partners with Sony Honda Mobility of America to Deliver Nationwide Roadside Assistance for AFEELA Drivers^[1] https://www.stocktitan.net/news/ULY/urgently-partners-with-sony-honda-mobility-of-america-to-deliver-4sgi10jdsixk.html