Urban-gro shares surge 40.66% after-hours after merging with Flash Sports & Media to acquire T20 cricket league rights.

Urban-gro Inc. surged 40.66% in after-hours trading following the completion of Innovative Production Group’s (IPG) all-stock merger with Flash Sports & Media. The merger brought exclusive T20 cricket league rights—including the Lanka Premier League and competitions in Malaysia and Zimbabwe—onto the Nasdaq-listed UGRO platform for the first time. The newly combined entity aims to expand into Bangladesh and the UAE, leveraging institutional capital and enhanced governance to drive revenue growth and brand influence. This strategic move, which positions UGRO as a publicly traded operator in a growing cricket media sector, triggered strong investor optimism, particularly after the stock had previously declined over 85% in the prior year. The merger’s anticipated expansion into emerging markets and improved capital strength directly correlate with the stock’s sharp after-hours rebound.