Urban-gro shares surge 20.98% after-hours as IPG-Flash merger brings T20 cricket rights to Nasdaq-listed platform.

Monday, Mar 23, 2026 5:01 pm ET1min read
UGRO--
Urban-gro Inc. surged 21.0% in after-hours trading following the completion of its merger with Flash Sports & Media, which brought exclusive T20 cricket league rights—including the Lanka Premier League, Malaysia, and Zimbabwe leagues—into a Nasdaq-listed public framework for the first time. The merger, finalized in an all-stock transaction, grants the combined entity access to institutional capital and expands its market reach into Bangladesh and the UAE. This strategic move, announced as a catalyst for revenue growth and operational scalability, triggered strong investor optimism, particularly after UGRO had previously struggled with an 85% decline over the prior 12 months. The transaction centralizes commercial rights under a publicly traded structure, enhancing governance and positioning the company to capitalize on emerging cricket markets.

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