Uquid's Web3 Shopping Surges 88% in Southeast Asia, Latin America

Uquid has reported a significant surge in Web3 shopping activity on Telegram, driven by the TON blockchain and the increasing adoption of crypto-native behaviors in Southeast Asia and Latin America. The company's data indicates that 88% of its user base is from these two regions, where digital assets are integral to daily financial activities. Stablecoins like USDT on TON and native $TON tokens are central to this digital shopping revolution, as Uquid integrates real-world products into Telegram’s super app ecosystem, creating a seamless path from browsing to crypto checkout. This integration reinforces Uquid's role in the adoption of Web3 shopping.

Telegram’s evolution into a super app has accelerated the adoption of Web3 shopping, particularly in Southeast Asia and Latin America. In these regions, Telegram serves multiple functions beyond messaging, including business, learning, entertainment, and now, seamless crypto-based shopping. Uquid has capitalized on this shift by deploying bots like @uquidshopbot and @shop1usdt_bot, providing users with access to over 178 million products and services directly within the app. This combination of familiar interfaces and blockchain technology removes traditional barriers to digital commerce.

This shift is significant because it addresses the financial challenges faced by emerging markets. People in these regions often deal with currency instability, limited banking access, and high remittance fees. By supporting stablecoin usage and the TON blockchain, Telegram shopping bots have become essential tools for everyday transactions. As crypto-native behaviors become more common, Uquid’s model demonstrates how real-world use cases can drive Web3 retail adoption beyond speculation and into daily life.

Southeast Asia and Latin America are becoming hubs for crypto-financed retail due to their economic conditions. High remittance volumes, volatile fiat currencies, and underbanked populations have driven locals toward stablecoin usage and blockchain-powered tools. On the TON blockchain, Uquid offers instant, low-fee transactions, prioritizing practicality over speculation. These regions view crypto as a daily necessity rather than a trend. Uquid’s success in these areas indicates that Web3 shopping adoption is strongest where it solves real problems. With bots embedded in Telegram, crypto shoppers can purchase airtime, subscriptions, digital goods, and more, using familiar digital tools.

Uquid’s bots—@uquidshopbot, @shop1usdt_bot, and @uquidbot—represent a comprehensive Web3 retail ecosystem where users can navigate, select, and pay entirely in crypto. The integration of over 178 million products reflects not just scale but a commitment to reshaping digital commerce. Uquid combines convenience, accessibility, and blockchain security within the Telegram interface. With the TON blockchain handling the backend and stablecoins enabling stable pricing, users experience a smooth checkout process. The simplicity of the system removes traditional e-commerce barriers like banking restrictions or currency volatility, boosting Web3 shopping adoption at the grassroots level.

As demand for crypto retail grows, Uquid plans to expand its infrastructure across other emerging markets and further broaden its product catalog. With Telegram’s user base growing and the TON blockchain gaining adoption, Uquid’s approach could redefine Web3 retail adoption globally. The company’s real-world utility, paired with seamless Telegram integration, offers a model that others in the space may follow. By making digital assets useful for everyday purchases, Uquid helps transition Web3 from speculative hype to practical value.