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On August 7, 2025,
(UPS) closed at $86.88, up 0.28% with a volume of 0.59 billion, ranking 183rd in daily trading activity. The stock’s modest gain followed a partnership with CARE to prepare for the peak hurricane season, which spans mid-August to late October. The collaboration involved employees packing 1,000 disaster response kits, pre-positioned in hurricane-prone areas via UPS-donated warehouses. This initiative leverages UPS’s logistics network to expedite aid distribution during emergencies, aligning with CARE’s global humanitarian mission.UPS also announced a quarterly dividend of $1.64 per share, reinforcing its commitment to shareholder returns. The move comes amid mixed market sentiment, as recent earnings reports showed underwhelming results and delayed guidance updates. Analysts highlighted the company’s resilience in volatile trade environments, though concerns persist over pricing pressures from competitors like
. The CARE partnership, however, underscores UPS’s strategic focus on corporate social responsibility, potentially enhancing its brand equity amid heightened disaster preparedness needs.A backtest analysis revealed that a strategy of purchasing the top 500 high-volume stocks and holding them for one day generated a 166.71% return from 2022 to 2025, outperforming the benchmark by 137.53%. This outperformance highlights liquidity concentration as a key driver in short-term stock performance, particularly in volatile markets. The strategy’s consistency over the period underscores the role of trading volume in capturing market-moving opportunities, with liquidity-driven approaches proving reliable for short-term gains despite fluctuating macroeconomic conditions.

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