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UPBIT, one of South Korea’s leading cryptocurrency exchanges, has expanded its trading offerings to include VeThor (VTHO) with the introduction of VTHO/KRW and VTHO/USDT pairs during the fourth week of July 2025. The exchange’s announcement emphasized the potential for significant price volatility, a cautionary note echoed in its updated trading guidelines [1]. This move follows a similar initiative in February 2025, when UPBIT first supported VTHO trading, which previously led to a surge in trading volumes [2]. The latest listing triggered a notable 300% price increase for VTHO, underscoring the token’s inherent market sensitivity and the impact of exchange visibility on liquidity [1].
The VeChain Foundation, which oversees VTHO, has not issued direct statements from its CEO, Sunny Lu, regarding the new trading pairs. Analysts suggest that the absence of official comments reflects the project’s current focus on ecosystem development rather than price-driven narratives. The exchange’s decision to highlight volatility aligns with broader industry practices, where transparency about risks is critical for retail and institutional investors navigating the crypto space [1]. UPBIT’s approach mirrors strategies employed by global exchanges such as KuCoin and Binance, which have historically observed heightened trading activity and price swings following similar listings [3].
Industry experts note that VTHO’s recent performance highlights the interplay between exchange support and token dynamics. While the 300% surge demonstrates strong short-term demand, the token’s volatility remains a double-edged sword, balancing growth potential with market stability concerns. The lack of regulatory changes in the South Korean crypto landscape further underscores that trading activity is currently driven by speculative interest rather than structural reforms [3]. Analysts stress the importance of monitoring on-chain data, such as transaction volumes and wallet activity, to gauge sustained interest in VTHO beyond initial listing effects [3].
UPBIT’s risk-aware messaging aligns with global trends in crypto market communication, where exchanges increasingly prioritize investor education. The 300% price jump, though impressive, serves as a reminder of the challenges posed by rapid liquidity injections. Historical precedents from other tokens listed on major platforms show that such surges are often followed by corrections, particularly in markets where retail participation dominates [1]. The exchange’s cautionary stance is likely to resonate with both new and experienced traders, who must weigh immediate gains against the long-term sustainability of VTHO’s value proposition.
The broader implications of UPBIT’s decision extend beyond VTHO itself. By expanding its portfolio to include tokens with niche use cases, such as VeChain’s blockchain infrastructure, the exchange signals a strategic shift toward diversification. This approach could attract a wider range of investors, including those seeking exposure to utility-driven projects rather than purely speculative assets. However, the success of this strategy will depend on the VeChain ecosystem’s ability to demonstrate tangible use cases and adoption metrics over time [2].
Sources:
[1] [UPBIT Supports VTHO Trading, Cautious on Volatility] [https://coinmarketcap.com/community/articles/6886e67e6eed8e5846f95b45/]
[2] [UPBIT Supports VTHO Trading, Cautious on Volatility] [https://coinmarketcap.com/community/articles/6886e67e6eed8e5846f95b45/]
[3] [UPBIT Supports VTHO Trading, Cautious on Volatility] [https://coinmarketcap.com/community/articles/6886e67e6eed8e5846f95b45/]

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