Unusual Machines Appoints Nathaniel Kennedy as VP of Marketing to Lead Multi-Brand Strategy and Advance Domestic Production
ByAinvest
Friday, Sep 19, 2025 2:37 pm ET1min read
UMAC--
In his new role, Kennedy will oversee marketing for the company's brands including Rotor Riot and Fat Shark, while supporting enterprise and defense growth initiatives. His previous achievements include leading digital transformation efforts and establishing significant partnerships, including a NASCAR collaboration.
Kennedy to lead multi-brand marketing strategy as Unusual Machines advances domestic production
The appointment of Kennedy comes at a critical juncture for Unusual Machines, which is expanding its domestic production in the rapidly growing U.S. drone industry. The global drone accessories market is currently valued at $17.5 billion and is set to reach $115 billion by 2032 [1].
Stacy Wright, EVP of Revenue at Unusual Machines, stated, "The pace of the drone industry demands marketing leadership with foresight and range-especially as we grow our domestic production. Nate brings that perspective, with broad experience across consumer and enterprise markets-including defense-to help guide how we connect our strategy to customers and scale what comes next."
Kennedy expressed his enthusiasm for the role, stating, "What drew me to Unusual Machines is the clarity of this moment-where marketing's impact directly shapes how growth takes form. It's rare to be in an environment where strategy and execution align so closely, and I'm eager to add my perspective as we expand in key markets like defense and enterprise."
Unusual Machines manufactures and sells drone components and drones across a diversified brand portfolio, which includes Fat Shark, the leader in FPV (first-person view) ultra-low latency video goggles for drone pilots. The company also retails small, acrobatic FPV drones and equipment directly to consumers through the curated Rotor Riot ecommerce store.
Investor Contact:
CS Investor Relations
investors@unusualmachines.com
Media Contact:
SOURCE: Unusual Machines, Inc.
Unusual Machines appoints Nathaniel Kennedy as VP of Marketing, reporting to Stacy Wright, EVP of Revenue. Kennedy has 25 years of experience in e-commerce, consumer, and enterprise marketing, and will oversee marketing for Rotor Riot, Fat Shark, and the broader portfolio. He will support enterprise and defense growth, and the company is expanding its domestic production in the multi-billion-dollar US drone industry.
Unusual Machines (NYSE AMERICAN:UMAC), a leading provider of NDAA-compliant drone components, has appointed Nathaniel Kennedy as Vice President of Marketing. Kennedy, who brings over 25 years of experience in e-commerce, consumer, enterprise, and licensing, will report to Stacy Wright, Executive Vice President of Revenue.In his new role, Kennedy will oversee marketing for the company's brands including Rotor Riot and Fat Shark, while supporting enterprise and defense growth initiatives. His previous achievements include leading digital transformation efforts and establishing significant partnerships, including a NASCAR collaboration.
Kennedy to lead multi-brand marketing strategy as Unusual Machines advances domestic production
The appointment of Kennedy comes at a critical juncture for Unusual Machines, which is expanding its domestic production in the rapidly growing U.S. drone industry. The global drone accessories market is currently valued at $17.5 billion and is set to reach $115 billion by 2032 [1].
Stacy Wright, EVP of Revenue at Unusual Machines, stated, "The pace of the drone industry demands marketing leadership with foresight and range-especially as we grow our domestic production. Nate brings that perspective, with broad experience across consumer and enterprise markets-including defense-to help guide how we connect our strategy to customers and scale what comes next."
Kennedy expressed his enthusiasm for the role, stating, "What drew me to Unusual Machines is the clarity of this moment-where marketing's impact directly shapes how growth takes form. It's rare to be in an environment where strategy and execution align so closely, and I'm eager to add my perspective as we expand in key markets like defense and enterprise."
Unusual Machines manufactures and sells drone components and drones across a diversified brand portfolio, which includes Fat Shark, the leader in FPV (first-person view) ultra-low latency video goggles for drone pilots. The company also retails small, acrobatic FPV drones and equipment directly to consumers through the curated Rotor Riot ecommerce store.
Investor Contact:
CS Investor Relations
investors@unusualmachines.com
Media Contact:
SOURCE: Unusual Machines, Inc.

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