University of Nebraska Wins Abbott Blood Drive, Secures $1M Grant

The University of Nebraska-Lincoln (UNL) has emerged victorious in the Abbott and Big Ten Conference's nationwide 'We Give Blood Drive' competition, securing a $1 million grant from Abbott. The competition aimed to alleviate current blood shortages, cultivate the next generation of blood donors, and save thousands of lives. With nearly 3,400 donations from students, alumni, and fans nationwide, UNL demonstrated its commitment to community health and social responsibility.



The 'We Give Blood Drive' competition ran throughout the college football season, from Sept. 26 through Dec. 6, and will return next football season. Donation totals were tracked live, and final results by school are available at BigTen.Org/Abbott. Participants donated blood on campus and at blood centers around the U.S. and uploaded proof of donation to the campaign website to have their donation count for their Big Ten school. Participants were entered into a sweepstakes, which raffled off two tickets to the Discover Big Ten Championship Game, and received a free one-month subscription to B1G+, the Conference's streaming service.

The University of Nebraska's victory in the Abbott and Big Ten Conference's 'We Give Blood Drive' competition not only brings a $1 million grant to advance student or community health but also significantly enhances Abbott's corporate social responsibility (CSR) image. This positive association can translate into several potential changes in consumer behavior and market perception. Firstly, consumers may be more inclined to support Abbott's products, given their commitment to social causes. Secondly, the competition's success could lead to increased brand loyalty among consumers who value companies that actively contribute to society. Lastly, the enhanced CSR image may attract socially responsible investors, further boosting Abbott's market perception and potentially driving stock price growth.



The $1 million grant awarded to the University of Nebraska by Abbott, following their victory in the 'We Give Blood Drive' competition, aligns with Abbott's corporate social responsibility (CSR) goals and community engagement. Abbott, a global healthcare leader, has a long-standing commitment to improving lives through its products and services, as well as its community involvement. The grant will be used to advance student or community health at the University of Nebraska, directly contributing to Abbott's mission of helping people live more fully at all stages of life. This investment in the local community not only supports Abbott's CSR objectives but also fosters goodwill and strengthens the company's relationship with the University of Nebraska and its stakeholders.

In conclusion, the University of Nebraska's victory in the Abbott and Big Ten Conference's 'We Give Blood Drive' competition highlights the power of community engagement and the potential impact of corporate social responsibility initiatives. By awarding a $1 million grant to the university, Abbott demonstrates its commitment to supporting student and community health initiatives, further enhancing its reputation as a socially responsible corporation. As Abbott continues to invest in its CSR efforts, it is likely to see positive returns in the form of increased consumer loyalty, market perception, and potentially, stock price growth.